ANNEX B
Issue
1. To report results for UKTI trade services for
the first quarter of 2011/12, using the new Performance Measurement
Framework for UKTI.
2. This document reports PIMS results for June 2011,
relating to services mainly delivered between January and December
2010, together with historical trends over the past 5 years.
Analysis
3. UKTI's Performance and Impact Monitoring Survey
(PIMS) has been reporting results against UKTI spending review
targets and other key measures since 1 January 2006. Successive
NAO audits have awarded PIMS their highest assessment, 'fit for
purpose', and the 2009 NAO value for money study of UKTI trade
services concluded that it is 'a robust system of assessing delivery'.
4. PIMS results for the first quarter of FY 2011/12
are shown in Tables 1 and 2, in the new Performance Measurement
Framework. Because the measures used in the framework have been
collected in a in a consistent and comparable form since 2006,
a time series is also available, as shown in Table 3. The results
show:
- Financial benefit reported
by UKTI clients is the highest ever, at £302k. Rising financial
benefit has been achieved in the context of rising productivity
in terms of client volume per £1m UKTI spend;
- A total of 26,700 firms were helped, of which
22,100 were innovative, 11,400 expect substantial growth, and
4,730 were new to exporting;
- Quality and Satisfaction are 78% and 76% respectively.
Within this, 'high intensity' support services such as
Passport to Export and Gateway to Global Growth achieved 90% Quality;
- The proportion reporting 'improved productivity
and competitiveness' was 69%, and 83% for 'high intensity'
support;
- Business Performance Impact overall, in terms
of medium term improvement in both productivity and profit, remains
at 51%, against a target of 50%. For 'high intensity' support
it is 75%;
- R&D impact of UKTI trade services remains
high, at 13%, and 23% for 'high intensity' support. This
follows a dip to 9% throughout 2009, and suggests recovery after
the effects of the economic crisis;
- UKTI trade clients reported some 126,000 jobs
created or safeguarded.
5. Table 3 shows that mean financial benefit reported
by UKTI clients was £115k in December 2006, rose to over
£200k in December 2008, and has now risen again. This rise
reflects larger numbers of clients reporting substantial financial
benefits, including a rise in the number reporting very high benefits,
of £500k+ and of £3m+. These rising benefits have been
reflected in rising benefit cost ratios for UKTI trade services.
6. The most likely reason for this rise in financial
benefit is that service quality has been rising. Table 3 shows
that it was 73% in December 2006, rose to 76% in December 2008,
and rose again to 78% in December 2010. The PIMS measure of quality
is based on client ratings for a range of aspects of service quality
which are likely to have a direct bearing on financial benefit,
such as 'quality and relevance of information provided'.
In seeking to improve their Quality scores, therefore, front line
teams have also been driving up financial benefit to UKTI clients.
7. Table 4 shows more detailed results for Passport
to Export and Gateway to Global Growth, including results for
the specific aspects of service quality which are used to derive
the overall Quality ratings for these services. The figures show
the proportion of clients giving a high rating (4-5 on a 1-5 scale)
for each of the quality aspects.
8. Another factor likely to be driving up financial
benefit and productivity is that the PIMS results are used by
front line teams to benchmark their performance against that of
others who are delivering the same types of service.
UKTI Economics and Evaluation Team
July 2011
Table 1: PIMS 20-23 Trade Results (Q1 FY 2011-12)

Table 2: PIMS 20-23 Results by support type

Table 3: Key PIMS measures over time

TABLE 4: Passport to Export and Gateway to Global
Growth

BOX 1: PIMS Measure A06 Improved Productivity
and Competitiveness
PIMS Measure A06 Improved Productivity and Competitiveness (Significant business benefit) shows the % clients saying their business had benefited significantly in one or more of the qualitative ways captured in the following summary measures. In each case these measures report only clients giving ratings of 4 or 5 on a 1-5 scale, where 1 = no benefit and 5= benefited the business to a critical extent. The measures also exclude any client who says they believe their business would have been able to achieve similar results without the help received from UKTI.
The most frequently reported qualitative benefits of UKTI trade services are:
- Gained access to prospective customers or business partners
- gained access to information that you would otherwise have been unable to come by
- gained the confidence to either explore a new market or expand in an existing one
- improved your company's profile overseas
- Improved your knowledge of the competitive environment in an overseas market
- improved the way you do business in an overseas market
- improved your overseas marketing strategy
- made improvements to your new product development strategy
- gained new ideas about products, services, techniques or technologies
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