3 Outcome
33. This chapter looks at the broader implications
of the settlement, assessing how good a settlement it is both
for the BBC and for licence fee payers.
34. Under the terms of the settlement, the annual
licence fee will remain at £145.50 until the end of 2016/2017.
The BBC will take on a suite of additional spending requirements,
including the BBC World Service, a significant contribution to
S4C, and support for local television. The Government undertakes
during this period not to impose any new financial requirements
or fresh obligations of any kind on the BBC and/or licence fee
revenues except by mutual agreement. According to both the Government
and the BBC, the BBC will need to make savings of 16% over the
four years from 2013/2014 to 2016/2017 if it is both to absorb
the additional responsibilities and adjust to a freeze in the
level of the licence fee. The saving to the Exchequer is estimated
at some £340 million annually from 2014/2015. Sir Michael
Lyons told us that the 16% figure is the joint assessment by the
Government and BBC of the impact of the agreement.[47]
In more recent statements, he has also emphasised that the 16%
figure assumes inflation at only 2%, and that, therefore, "the
full impact on BBC services depends very much on the level of
cost inflation over the next five years, and no-one knows what
will happen there".[48]
The BBC's defence of the settlement
35. Defending the settlement requires a difficult
balancing act for the BBC as it has to respond to criticisms that
it is both too harsh and too lenient. Understandably, both before
the Committee and elsewhere, the BBC has tried to navigate a middle
course, arguing that the settlement is hard but fair and thus
represents good value for the licence fee payer. Sir Michael Lyons
was clear that "this is a tough settlement for the BBC that
will require changes in the way we do business".[49]
He strongly refuted the suggestion that there were "whoops
of joy" in the BBC Trust when the settlement was agreed.[50]
Mark Thompson told the Committee that the settlement was tough
but that:
[
]Nonetheless, given the length of time and
certainty about the BBC's future funding and moreover the guarantees
from Government about not adding additional obligations either
to the BBC or to the licence fee until the next Charter can be
debated, these benefits were sufficiently good that we could recommend
the deal.[51]
He emphasised that the BBC would need both to become
more efficient, producing as good or better quality services for
less, and to make cuts, reallocating resources away from some
services, to meet its obligations, but that the certainty of funding
was "itself precious, and more or less unique in an industry
which, wherever you look in the world, is facing enormous threats".[52]
In his speech to the VLV, Mark Thompson appeared thankful that
the settlement had effectively staved off what he saw as unreasonable
demands for a root-and-branch debate about what the BBC should
and should not do.
The financial settlement and its
critics
36. With regard to the financial side of the
settlement, the majority of the criticism appears to have been
based on the notion that it was too lenient rather than too harsh.
This is partly because it is not always clear from BBC statements
where it is being forced into making new savings as opposed to
merely implementing existing programmes and pre-settlement plans.
Sir Michael Lyons appeared to imply that the 16% savings requirement
was on top of existing programmes when he told the Committee that
it:
[
] is not affected by and doesn't take into
account the track record in earlier efficiency savings the
efficiency savings and other measures required by the BBC Trust
to live within a fixed licence fee for the last two years of this
settlement.[53]
However, this assertion is not always reflected in
other BBC statements about savings measures following the settlement.
In his evidence to the Committee, for example, Mark Thompson spoke
of how productivity gains from new digital broadcast and production
centres opening in West One and Salford would contribute to the
16% savings. These are both pre-existing programmes. He also referred
a proposal to "reduce our spend on our website by 25%",[54]
which first surfaced during the Trust's strategy review process
and again pre-dates the settlement. In its BBC strategy review
interim conclusions published in July 2010, the BBC Trust observed
that "an average of £100 million per year is projected
to be released through a new BBC-wide efficiencies programme from
2013/2014".[55]
37. There are other variables too, which will
help the BBC to stay within the financial confines of the settlement.
As Mark Thompson observed during evidence to the Committee:
we expect the number of households paying a licence
fee to go on growing and that obviously, to some extent, increases
the amount of money you get from the licence fee. We believe that
we can make further significant strides in terms of the cost of
collecting the licence fee and in terms of further reductions
in evasion of the licence fee. Depending on a number of other
assumptions, we would expect commercial revenue to the BBC to
continue to grow fairly rapidly [
][56]
All in all, it does appear reasonable to suggest
that the BBC has already identified headroom to absorb at least
some of its new responsibilities from existing programmes and
plans. It may well be that, in practice, the BBC will have to
make rather less than 16% new savings.
38. In the current climate,
the financial terms of the settlement appear to us, on balance,
to be reasonable. In reaching the agreement, the BBC clearly believed
that the terms were worth the certainty given by a licence fee
agreement securing its financial future to 2016/2017. We urge
the BBC to make it very clear in future financial statements where
they are proposing new savings measures, and where they are simply
progressing previously announced plans.
Wider concerns
39. The BBC's mission is "to enrich people's
lives with programmes and services that inform, educate and entertain".
In order for the BBC to fulfil its mission, the Royal Charter
and Agreement sets out six public purposes:
- sustaining citizenship and civil society;
- promoting education and learning;
- stimulating creativity and cultural excellence;
- representing the UK, its nations, regions and
communities;
- bringing the UK to the world and the world to
the UK; and,
- delivering to the public the benefit of emerging
communications technologies and services.
Although the above values are admittedly potentially
very broad, it is debatable whether they can reasonably be expanded
to capture all the new responsibilities.
40. The BBC has sought to portray the settlement
as a logical end point. In his speech to the VLV, Mark Thompson
saw it as a "highwater point" for the BBC taking on
new responsibilities, and emphasised that it "sets out clearly
that there should be no further calls on the licence fee, no new
commitments".[57]
It could equally be argued, however, that the settlement paves
the way for further demands on the licence fee, if not during
this Charter period, then during the next one. The suggestion
is that if the licence fee can be put to such diverse ends as
the World Service, S4C, broadband and local TV, then the boundaries
as to what the licence fee can be used for have been breached.
This matters for the BBC, because it has long regarded the licence
fee as being exclusively for the use of the BBC and BBC content/services.
It has set itself against the alternative view that there can
be benefits from using the licence fee to promote wider public
service content. In evidence to our predecessor Committee, Sir
Michael Lyons conceded the principle that the setting of the licence
fee and the use to which it was put was a matter for Parliament
and not the BBC, but added the strong caveat that:
It is a matter of some public moment, I think, if,
after 50 years of the licence fee having been collected solely
on the premise that it is to fund the BBC and nothing else, that
any change in that is a matter that the public need to be very
clear about the pros and cons and the risks that might flow from
that.[58]
In assessing, therefore, whether the settlement is
a good deal for the BBC, it is important to consider the extent
to which the settlement departs from this principle whether,
for instance, it actually involves the "top-slicing"
of the licence fee to fund non-BBC activities. After all, as recently
as August 2010, Mark Thompson felt able to claim during his MacTaggart
lecture that "top-slicing is firmly off the agenda".[59]
41. Sir Michael Lyons told us that "all
the proposals [
] are consistent with the BBC's public purposes
and the BBC Trust oversight of money is maintained".[60]
In his speech to the VLV, Mark Thompson posed the question as
to whether all the additional responsibilities were consistent
with the BBC's mission and values, and answered "yes, I believe
they are".[61] In
the BBC's view, there is, therefore, no deviation in the settlement
from the principle that the licence fee is for the use of the
BBC and BBC content/services, nor from the BBC's mission and public
purposes. During oral evidence we challenged this view.
42. There are, for example, similarities between
the BBC's new funding responsibility for broadband and its funding
for the Digital Switchover Help Scheme. In September 2005, the
then Secretary of State for Culture, Media and Sport announced
details of a comprehensive Digital Switchover Help Scheme that
the BBC would fund via the licence fee.[62]
Those eligible can receive equipment, help with installation and
follow-up support, either free or for a subsidised fee. The Help
Scheme is available to people who are aged 75 or over, or registered
blind or partially sighted, or entitled to certain social security
benefits.[63] The funding
for the Help Scheme, ring-fenced and set aside from the licence
fee for this purpose, will be increased and reallocated for ensuring
access to broadband across the UK.
43. We put it to the BBC that there was a clear
welfare element associated with funding broadband roll out, as
it aimed to reach those groups who would not have been reached
had it been left to the market. Sir Michael Lyons responded that
"the momentum here is essentially one of national economic
importance,[64] while
Mark Thompson observed that broadband rollout "will mean
that all these households can receive BBC public services - our
website, iPlayer and so forth".[65]
44. We also asked how the BBC could justify putting
more money into S4C than it was putting into any other region
of the UK, given its commitment to represent all the nations equally.
We suggested that it must, instead, be an example of "top-slicing"
in support of wider public service content. In his response, Sir
Michel Lyons stated firmly that:
[
] it's not top-slicing, because top-slicing
would only be the case if it was inconsistent with the public
purposes and there was no oversight by the BBC Trust.[66]
We suggested given that money was being taken
away from the BBC and transferred to S4C that to argue
that this was not "top-slicing" was dancing on a pin-head.
Sir Michael Lyons replied that the money was not being taken away
from the BBC because, although S4C would have creative independence,
the BBC Trust would retain oversight "to ensure the licence
fee payer's money has been spent wisely".[67]
45. We pressed too on the precise nature of the
arrangement for the BBC's funding of local TV, a high priority
project for the Secretary of State, under the terms of the settlement.
Moving into local TV appears to be in direct contradiction to
the BBC's intent, stated in the Strategy Review, to pursue
its central mission by doing fewer things better. Sir Michael
Lyons responded that the BBC had a long-standing interest in developing
local coverage, because audiences would like to see more of it.
He described the relationship as one of partnership working, and
also saw a clear benefit to the BBC from its commitment to purchase
£5 million a year of content. Mark Thompson further observed
that Nicholas Shott's report to the Government on local TV was
clear on the wider benefits of BBC involvement in the development
of local TV. He argued that "what Nicholas Shott is seeing
is that a partnership model with significant BBC engagement has
potentially powerful benefits to it. That doesn't sound like simple
top-slicing".[68]
46. In his letter to the Chairman dated 9 March,
the Secretary of State confirms that "the settlement means
that the licence fee will be used to support non-BBC services
to a far greater extent than at present".[69]
Whether such financial support is considered good or bad for the
licence fee payer depends on two things. First, the importance
attached to retaining the licence fee exclusively for BBC content
and services. Second, even if it is accepted that there may be
benefit in using the licence fee to promote wider broadcasting
in the public interest, including communications infrastructure
benefiting both public service and commercial providers, whether
the additional responsibilities under consideration do actually
add such value.
47. It seems evident to us that
some of the additional responsibilities that the BBC has taken
on under the terms of the settlement widen the scope of licence
fee spending beyond any previous interpretation of the BBC's mission
and purposes. By any normal definition, this constitutes "top-slicing".
The challenge for both the BBC and the Government over the rest
of the Charter period will be to demonstrate a clear benefit to
the licence fee payer from the BBC taking on additional responsibilities
outside its core remit.
47 Q119 Back
48
The BBC Trust - Past Reflections, Continuing Challenges, Speech
by BBC Trust Chairman Sir Michael Lyons at the London School of
Economics, 9 March 2011 Back
49
Q119 Back
50
Q119 Back
51
Q77 Back
52
The BBC and the new settlement, speech by BBC Director General
Mark Thompson to the Voice of the Listener and Viewer (VLV), 24
November 2010 Back
53
Q119 Back
54
Q118 Back
55
BBC Strategy Review: Initial Conclusions, BBC Trust, July 2010 Back
56
Q117 Back
57
The BBC and the new settlement, speech by BBC Director General
Mark Thompson to the Voice of the Listener and Viewer (VLV), 24
November 2010 Back
58
Culture, Media and Sport Committee, Fifth Report of Session 2009-10,
BBCAnnual Report 2008-09, HC 515, Q4 Back
59
James MacTaggart Memorial Lecture, speech by the BBC Director
General Mark Thompson at the Media Guardian Edinburgh International
Television Festival, 27 August 2010 Back
60
Q122 Back
61
The BBC and the new settlement, speech by BBC Director General
Mark Thompson to the Voice of the Listener and Viewer (VLV), 24
November 2010 Back
62
Tessa Jowell confirms Digital Switchover Timetable and Support
for Most Vulnerable, DCMS Press Release 116/05, 15 September 2005 Back
63
Switchover Help Scheme - www.helpscheme.co.uk Back
64
Q125 Back
65
Ibid. Back
66
Q127 Back
67
Q129 Back
68
Q130 Back
69
Ev 64 Back
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