5 Conclusions
94. The Green Deal has failed to live up to expectations:
its planning was flawed, its funding inefficiently delivered,
and its implementation has been poor. These problems have all
been aggravated by poor communication. Rather than facilitating
access to energy efficiency measures and creating momentum in
the market, the Green Deal has caused frustration and confusion
for both consumers and the supply chain. The first eighteen months
of the Green Deal have been largely wasted.
95. The Green Deal could play a crucial role in
meeting the UK's emission reduction targets, but a combination
of financial, communication and behavioural barriers has meant
that many potential customers and partners have been disillusioned
and alienated. It is imperative that these barriers are understood
and addressed if the scheme is to move forward.
96. Retrofitting the UK's existing housing stock
is an ambitious and worthwhile aim. It cannot be met without substantial
efforts to promote energy efficiency across all regions and consumer
types. DECC has so far failed to make a sufficiently convincing
case for energy efficiency in principle, particularly at a household
level.
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