3 The way forward
The longer
term
Global demand
10. In spite of the gloomy short-term picture, there
is general agreement that long-term prospects remain positive
for the dairy industry with worldwide demand expected to continue
to grow. The NFU, the farming Minister, Dairy UK, processors such
as Arla Foods, and trade organisations including the British Retail
Consortium and the Provision Trade Federation all support that
view. Arla, for example, cites rising middle classes in China,
Russia and Africa, all seeking improved nutrition.[17]
Among other conditions supporting optimism, animal feed costs
are currently 30% lower than they were during the 2012 price drop
period.[18] Russia's
ban is currently expected to last until midsummer 2015.
EXPORT POTENTIAL
11. Most raw milk from Great Britain is processed
into liquid milk, with about a quarter becoming cheese, and about
10% converted into powders and butter. The reverse position obtains
in most EU countries, with about 30% of EU raw milk becoming fresh
liquid milk and more going into cheese production. In consequence,
Great Britain exports less than most EU countries in this area
(Northern Ireland differs substantially, exporting 85% of its
milk products[19]). GB
also imports significant amounts of butter and cheese.
12. Given that the major opportunities to tap
into increasing world demand for dairy will arise outside the
EU in China, Russia and Africa, the need for a strategy for greater
export is clear. Defra must explore with the industry practical
steps to ensure that export opportunities are identified for the
industry to tap into.
13. UK exports have risen in recent years. Defra
reports exports of milk powder up 65% to £152 million in
the last year, with cheese exports rising 12% to £234 million
and milk and cream up 19% to £155 million. Overall, the total
value of dairy exports has risen 39% since 2009, last year reaching
£1.3 billion by value.[20]
Defra has also worked to open new markets for processed dairy
products, citing China and Brazil as particular targets.[21]
The Secretary of State, Rt. Hon. Elizabeth Truss MP, has also
made clear her commitment to seeking wider markets for UK produce:
"I think dairy has a great future. I think there is going
to be a much bigger market out there, as we see growing middle
classes in developing countries".[22]
14. Great Britain is, however, to some extent playing
catch-up in this field. As Dr Judith Bryans, the chief executive
of Dairy UK, told us, "Countries such as Denmark, Ireland
and Northern Ireland, uniquely within the UK, have a culture where
they have always exported more. They have opened those markets
already, and they work very strongly to maintain those markets.
[
] Export will come, but other countries have more of a
culture of it".[23]
FUTURES MARKET
15. The unpredictability resulting from volatile
price shifts makes forward planning and investment difficult for
individual farmers. The question has been raised whether a futures
market, of the sort that operates for grain, for example, could
ease matters by bringing some level of medium-term predictability
to pricing structures. The Royal Association of British Dairy
Farmers notes that markets in grain and sugar beet enable producers
to hedge against risk by knowing prices about a year in advance.[24]
The NFU has also expressed cautious interest, although smaller
farmers are less persuaded: George Dunn was doubtful that even
cereals futures markets had worked well, while David Handley of
Farmers for Action thought only a very small percentage of dairy
farmers themselves would want to "play" a futures market.[25]
The farming Minister told us that two exchangesLiffe and
Eurexhave offered limited futures markets in skimmed milk
powder since 2010.[26]
The potential for more futures market trading, offering farmers
mid-term price predictability for at least a proportion of their
production, seems an idea worthy of further exploration.
Action at EU level
Producer Organisations
16. The Government told us it is keen to assist the
setting up of Producer Organisations in the UK. At EU level, these
are associations of farmers that must be recognised by their Member
State; they differ from agricultural co-operatives in that farmer
members of a co-operative transfer ownership of all their milk
to the co-operative and become joint members of it. Producer Organisations
have been set up in six EU Member states, allowing farmers to
negotiate collectively over contract terms, conditions and milk
prices.[27]
17. No Producer Organisation exists in the UK, however,
and there is some resistance among farmers to their creation:
David Handley of Farmers for Action, for example, said: "Putting
a bunch of farmers together and saying, 'You have got to co-operatively
work together, the volume of product will give you a better place
in the marketplace' has just been proven to fail, time after time."[28]
Nor, as Dr Judith Bryans told us, have milk prices necessarily
stabilised in the six Member States where 228 Producer Organisations
currently exist.[29]
18. None the less, the Government believes that forming
a Producer Organisation could give dairy farmers "greater
clout in the marketplace".[30]
The farming Minister suggested that Producer Organisations might
help the imbalance in a market in which a small number of major
retailers are the significant buyers but the majority of sellers
are comparatively small-scale producers. The Secretary of State,
also supports Producer Organisations and wants to explore their
creation with the farming industry.[31]
It is, however, up to farmers themselves to choose to co-operate;
as Mr Eustice put it: "Really, it is not for us to prescribe
that farmers should work together. The role for us is to facilitate
it and to remove any legal barriers to them coming together. We
have done that. We have put in place some of that seedcorn funding
to help them to work out how they can achieve these things, but
we cannot actually do it for them".[32]
19. We welcome the commitment given by the Secretary
of State to explore with farmers the creation of Producer Organisations.
We agree with the Government that it is a matter for farmers themselves
whether they see opportunity in combining to increase their collective
bargaining power and influence. We note the reluctance that exists
among farmers and their representative organisations, and recommend
that the Government identify reasons for that caution and the
barriers that may exist to prevent farmers taking this course.
MILK QUOTA
20. Since 1984 the EU milk market has been regulated
by a quota system. This is due to end from 1 April 2015. Since
2003-04, UK milk production has been consistently beneath the
quota limit, and the final quota limit of 15.3 billion litres
is nearly 12% higher than UK milk production last year.[33]
The major farming and processing organisations generally welcome
the ending of the quota system. The NFU in particular argues that
it has both prevented some EU Member States from producing more
and encouraged others to produce more than they would under freer
market conditions.[34]
21. None the less, the ending of the quota system
will add a new element of unpredictability to EU production from
next April: the Farmers Union Wales warns that any increase in
production as an immediate result of quotas being lifted would
mean more downward pressure on prices and the processor Arla agrees
that greater exposure to the global market could bring new volatility
to pricing.[35] Germany,
already one of the big three EU milk producers (along with France
and the UK), could produce above its quota level, with the Netherlands
and Ireland also cited as countries where production might increase.
INTERVENTION PRICE
22. Under EU arrangements, Member States must intervene
to buy products when they fall to a certain level. For milk, the
intervention price is currently about 17 ppl (although exchange
rate fluctuations may mean it is as low as 15 ppl), and a number
of witnesses have suggested to us that that price is too low and
should be raised. Dairy UK chief executive Dr Judith Bryans told
us intervention might be necessary in the short term if milk prices
continue to decline: "[The EU] really needs to look at the
intervention price, because the intervention price is far too
low at the moment".[36]
NFU Scotland, the Ulster Farmers Union (UFU) and the NFU would
all support some increase in the level of the intervention price.
As UFU points out, the end would already have come for many dairy
farmers by the time prices fell to 17 ppl.[37]
23. We recommend that Defra seek a commitment
from the EU Agriculture Commissioner Phil Hogan that the current
intervention price for milk of around 17 pence per litre be reviewed
before the ending of milk quota arrangements in April 2015, and
ask the Secretary of State to work with counterparts to keep under
regular review thereafter.
LABELLING
24. We were encouraged to hear the Secretary of State
tell us that she had sought the support of new EU Agriculture
Commissioner Phil Hogan in pressing for better labelling of dairy
products. She added: "better labelling for dairy products
is important, so that British consumers know when they are buying
a British product and when they are not".[38]
For over a decade, beef labelled as 'country of origin' beef has
had to be born, reared and slaughtered in that country. The same
is not the case for dairy produce: butter or cheese, for example,
may be labelled as products of the UK even if the raw milk has
come from another EU country but processed here.
25. We strongly support the Secretary of State
in seeking clearer EU regulation on labelling of 'country-of-origin'
products. Country of origin should imply that the raw materials
contained in a product were born or grown within that country,
and not simply processed there.
17 Arla Foods UK (DAI0008) Back
18
Q82 Back
19
Ulster Farmers Union (DAI0018) Back
20
Defra (DAI0016) Back
21
Q86 and Q110 Back
22
Oral evidence taken on 26 November 2014, HC (2014-15) 802, Q 113
[Secretary of State] Back
23
Q75 Back
24
Royal Association of British Dairy Farmers (DAI0007) Back
25
National Farmers Union (DAI0009), and Q16 Back
26
Q85 and Q112 Back
27
Defra (DAI0016) Back
28
Royal Association of Dairy Farmers (DAI0007), and Q24 Back
29
Q46 Back
30
Defra (DAI0016) Back
31
Letter to the Committee, 27 October 2014, from the Secretary of
State for Environment, Food and Rural Affairs Back
32
Q109 Back
33
National Farmers Union (DAI0009) Back
34
National Farmers Union (DAI0009) Back
35
Farmers Union Wales (DAI0002) and Arla Foods UK (DAI0008) Back
36
Q48 Back
37
Ulster Farmers Union (DAI0018) Back
38
Oral evidence taken on 26 November 2014, HC (2014-15) 802, Q79
[Secretary of State] Back
|