Energy drinks and children


Terms of reference


1 Introduction

Our inquiry

Levels of consumption

Defining ‘children’

The Government consultation

Aims of this Report

2 Effects of consumption on children

Health effects

Behavioural effects

Increased ‘energy’?


Association with other risk-taking behaviours

Are energy drinks different to other soft drinks?

Do the effects of energy drinks on children differ from the effects on adults?

What is a safe level of caffeine?

Is there enough evidence?


3 A statutory or a voluntary ban?

Can children currently purchase energy drinks?

Statutory versus voluntary ban

A ban at 16 or 18?

4 Labelling and advertising

Advisory notices

Communicating caffeine and sugar content: spoonfuls and cupfuls?

5 Marketing and advertising

Marketing and the concept of ‘energy’ drinks

Brand association

Gendered branding and marketing


Broadcast media

Non-broadcast media

In computer games

Conclusions and recommendations

Annex: Education Centre survey

Formal minutes


Published written evidence

List of Reports from the Committee during the current Parliament

Published: 4 December 2018