Introduction
The Get ready for Brexit campaign had a budget of £100 million and was launched on 1 September 2019. It was led by the Cabinet Office with support from civil servants from across government departments. The campaign aimed to ensure that everyone was prepared for the UK leaving the EU on 31 October. The campaign comprised two main parts: an air campaign designed to raise awareness; and a ground campaign which aimed to provide tailored information to encourage specific groups, such as hauliers, to take action. Having cost £46 million, the campaign was stopped on 28 October when an extension to the UK’s membership of the EU to 31 January 2020 was agreed. The UK and EU are now in a transition period while a new relationship, including a trade agreement, is negotiated. This transition period is due to end on 31 December 2020.
Published: 3 June 2020