DCH 322 Sussex Wildlife Trust
Woods Mill Henfield West Sussex BN5
950
Telephone: 01273 492630 Facsimile:
01273 494500
Email: enguiries~sussexwtorg.
uk
Website: www.sussexwt.orguk
WildCall: 01273 494777
Francene Graham,
Committee Assistant to the
Joint Committee on the Draft Charities
Bill
Scrutiny Unit,
Room G10,
7 Millbank,
London
SW1P 3JA
July 2004
Dear Ms Graham,
Sussex Wildilife Trust is
a member of the PFRA (Public Fundraising Regulatory Association).
We consider that the PFRA is best able to represent our views
on the possible impact of the Bill on direct dialogue fundraising.
We refer the committee to the PFRA written response on these issues.
As background for the committee to show
how important this method of fundraising is to the sector we are
able to share with you in confidence our plans to recruit 2300
new households using street fundraising (direct dialogue) in 2004/5.
We are relying on our street recruited supporters to donate £160,000
in 2004/5 to fund our vital work."
Sussex Wildlife Trust (through our providers)
runs 'soft sell', low density, low impact recruitment campaigns.
in 2004/5 we have just 3 individuals
working on our behalf as doorstep recruiters and we currently
have 3 recruiters working on our behalf F2F in Sussex (population
1,480,000).
It is impossible to predict exactly
where we are likely to carry out campaigns across the next year
as it largely depends on where recruiters live: with 'Doorstep'
running March to October, we inevitably lose one or two recruiters
every winter and they need replacing.
Our F2F activity is mainly carried out
with recruiters working alone with a display about the Trusts
work in the foyer of supermarkets.
With our recruitment methods (
D2D and F2F) we experience attrition
rates of under 10% compared with the high pressure F2F agencies
results of more than 30%. I consider that our attrition rates
clearly indicate the high quality, low pressure methods used by
'our' recruiters
In legislating to regulate the activities
of those who are less than scrupulous, it would be a great pity
if the new scheme has a very adverse affect on the income of responsible
small organisations such as 47 individual Wildlife Trusts.
Yours sincerely
Sarah Hince
Head of Marketing
Direct dial: 01273 497520
Email address: sarahhince@sussexwt.org.uk
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