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Roads: Safety
The Earl of Dundee asked Her Majesty's Government:
What funds they have allocated to each of their priorities for road safety advertising in the financial year 2008—09. [HL4335]
Lord Bassam of Brighton: The priorities for THINK! road safety campaigns in the current financial year and allocated budgets are:
Drink drive, £3.6 million. There are two campaigns a year, in June and December. Our primary target audience is male drivers under the age of 30 and the strategy is to make them believe there is a strong likelihood that they will get caught if they drive over the legal alcohol limit and to inform them of the consequences, both legal and to the quality of their life, of a conviction.
Motorbike safety, £2.5 million. There are two main strands to the motorcycle campaign. The first is aimed primarily at car drivers and consists of a TV commercial prompting them to look out for motorcycles when driving. The second is a sponsorship of British Superbikes and is aimed at leisure bikers.
Speeding, £3 million. We have a TV campaign aimed at all drivers in urban areas which highlights the dangers to pedestrians of exceeding the 30 mph speed limit with the proposition: “Hit a child at 40 mph and she has an 80 per cent chance of being killed, but hit her at 30 mph and she has an 80 per cent chance of surviving”. There is also a campaign on radio and outdoor media highlighting the dangers of driving too fast on rural roads.
Seatbelt wearing, £3 million. A new seatbelt campaign is in development and will be launched in October 2008.
Children, teenagers and parents, £4.1 million. We have campaigns aimed at primary school children designed to help them learn the green cross code and at teenagers reminding them that they should avoid distractions on the roads. We also target parents with the message that children copy behaviours that they see their parents practise, so they should ensure that they always set a good example when using the roads.
Senior Salaries Review Body
Lord Laird asked Her Majesty's Government:
Further to the Written Answer by the Lord President (Baroness Ashton of Upholland) on 17 December 2007 (WA 102) concerning the Senior Salaries Review Body, whether an announcement of the outcome of the review has been made; if so,
1 July 2008 : Column WA36
The Lord President of the Council (Baroness Ashton of Upholland): I refer the noble Lord to the Written Ministerial Statement I made on 17 June 2008 (Official Report cols. WS 75 and WS 76) and the Written Ministerial Statement made by my right honourable friend the Leader of the House of Commons on 17 June 2008 (Official Report, col. WS 45).
United States Air Force: Tanker Refuelling
Lord Jones asked Her Majesty's Government:
When the contract for refuelling air tankers with the United States Air Force won by the European Aerodynamic Defence and Space Company will commence; and [HL4276]
What is their estimate of the number of jobs to be created in the United Kingdom through engagement by United Kingdom companies in the air tankers contract awarded by the United States Air Force to the European Aerodynamic Defence and Space Company; and [HL4277]
When it is estimated that the first refuelling air tankers will be produced by the European Aerodynamic Defence and Space Company for the United States Air Force; and [HL4278]
Where the refuelling air tankers produced by the European Aerodynamic Defence and Space Company for the United States Air Force will be assembled; and [HL4279]
Where the wings of the refuelling air tankers will be manufactured by the European Aerodynamic Defence and Space Company for the United States Air Force; and how many sets of refuelling air tankers' wings will be made; and [HL4280]
On what date the United States Air Force contract for refuelling air tankers was finalised with the European Aerodynamic Defence and Space Company. [HL4281]
The Minister of State, Foreign and Commonwealth Office & Department for Business, Enterprise and Regulatory Reform (Lord Jones of Birmingham): On 18 June, following a protest from Boeing, the US Government Accountability Office recommended that the US Air Force reopen discussions with the bidders and make a new source selection decision in the US Air Force competition for 179 tanker aircraft. This is a matter for the US Administration and the companies involved. It is hoped that the contract with Northrop Grumman teamed with EADS, which involves final assembly of the aircraft in Mobile, Alabama, and manufacture of wing sets by Airbus UK, can be finalised soon.
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