Select Committee on Communications First Report


APPENDIX 5: NATIONAL NEWSPAPER READERSHIP

TABLE 5

Readership figures for the top ten national daily newspaper titles between 1992 and 2006

Estimated GB National Daily Newspaper Readership
 
 
 
 
2006 vs 1992
January-December
 
  
 
1992
2006
Change 2006 vs 1992
 
000's
000's
000's
%
Estimated total population (Adults 15+)
45300
48186
+2886
+6
Estimated readers (Adults 15+)
  
  
  
  
Number reading any one or more of top 10 national daily newspapers in an average week
  
  
  
  
Estimated Number of Readers
35051
31845
-3206
-9
Proportion of Total Population
77%
66%
-11%
-15
 
  
  
  
  
Number reading any one or more of top 10 national daily newspapers on an average day (Mon-Sat)
  
  
  
  
Estimated Number of Readers
26743
21723
-5020
-19
Proportion of Total Population
59%
45%
-0.139537611
-24
 
  
  
  
  
Number reading each top 10 national daily newspaper on an average day (Mon-Sat)
  
  
  
  
Daily Telegraph
2534
2147
-387
-15
The Times
1027
1740
+713
+69
The Guardian
1285
1248
-37
-3
The Independent
1064
763
-301
-28
Financial Times
637
390
-247
-39
 
6547
6288
-259
-4
 
  
  
  
  
Daily Mail
4478
5302
+824
+18
Daily Express
3777
1720
-2057
-54
 
8255
7022
-1233
-15
 
  
  
  
  
The Sun
9717
7716
-2001
-21
Daily Mirror/Daily Record
9610
4935
-4675
-49
Daily Star
2448
1557
-891
-36
 
21775
14208
-7567
-35
 
  
  
  
  
Gross Total (includes reading multiple titles by single readers)
36577
27518
-9059
-25


TABLE 6

Readership figures for the top ten national Sunday titles between 1992 and 2006

  
  
  
Overall readers and reach of Top 10 national Sunday newspapers in Great Britain
  
  
  
  
            
  
       
Estimated Number of Readers
Readers (000's)
Change
  
Reach (%)
Change
of an Average Issue (Jan-Dec)
1992
2006
000's
%
  
1992
2006
%
The Sunday Times
3516
3590
+74
+2.1
  
7.8
7.5
-4.0
Sunday Telegraph
1814
1913
+99
+5.5
  
4.0
4.0
-0.9
The Observer
1665
1475
-190
-11.4
  
3.7
3.1
-16.7
The Independent on Sunday
1252
822
-430
-34.3
  
2.8
1.7
-38.3
Gross Total
8247
7800
-447
-5.4
  
18.2
16.2
-11.1
 
  
  
  
  
  
  
  
  
The Mail on Sunday
5828
6081
+253
+4.3
  
12.9
12.6
-1.9
Sunday Express
4907
2015
-2892
-58.9
  
10.8
4.2
-61.4
Gross Total
10735
8096
-2639
-24.6
  
23.7
16.8
-29.1
 
  
  
  
  
  
  
  
  
News of the World
12502
8258
-4244
-33.9
  
27.6
17.1
-37.9
The People
6069
1819
-4250
-70.0
  
13.4
3.8
-71.8
Sunday Mirror
8755
4155
-4600
-52.5
  
19.3
8.6
-55.4
Daily Star Sunday*
n/a
985
  
  
  
n/a
2.0
  
Gross Total
27326
15217
-12109
-44.3
  
60.3
31.6
-47.6
 
  
  
  
  
  
  
  
  
Net Total
29175
23050
-6125
-21.0
  
64.4
47.8
-25.7
  
  
  
  
  
  
  
  
  
Gross Totals count individuals more than once if they read more than one of these newspapers in an average week.   
Net Totals count individuals once, no matter how many of these newspapers they read in an average week.   
                      
*Added to Survey in 2003                    




 
previous page contents

House of Lords home page Parliament home page House of Commons home page search page enquiries index

© Parliamentary copyright 2008