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5 Oct 2009 : Column WA426

Year	Campaign	Cost
2004-05
	Acquisitive Crime Reduction Anti-Social Behaviour Child Protection on the internet Clean Up campaign 2005-06 Domestic Violence Drugs (Including FRANK campaign) Gun Crime Police Specials Recruitment UK Passport Service*	£6,100,808 £366,553 £290,225 £25,722 £432,263 £936,688 £162,042 £1,885,559 £124,670
2005-06
	Acquisitive Crime Reduction Alcohol Misuse Enforcement Campaign Anti-Social Behaviour Child Protection on the Internet Clean Up Campaign Crime Stoppers Domestic Violence Drugs (Including FRANK campaign) Park Mark Car Parks Police Specials Recruitment Rape UK Passport Service*	£4,123,311 £92,204 £396,475 £862,229 £39,819 £82,182 £534,587 £1,524,701 £94,260 £1,389,166 £66,153 £76,000
2006-07
	Acquisitive Crime Reduction Alcohol Binge drinking Alcohol Misuse Enforcement Campaign Child Protection on the Internet Domestic Violence Drugs (Including FRANK campaign) Immigration Knife Amnesty PCSO Recruitment Rape Single Non-Emergency Number Stop and Search Identity & Passport Service (IPS) Communications*	£3,266,192 £1,975,005 £231,713 £46,824 £800,384 £3,467,021 £790,860 £137,083 £1,748,743 £280,022 £780,325 £134,501 £105,950
2007-08
	Alcohol Harm Reduction Community Safety Drugs (Including FRANK campaign) Immigration Kerb Crawling Mobile Phone Blocking IPS - Passport Authentication by Interview IPS Communications*	£2,900,41 £866,889 £898,509 £1,973,558 £218,025 £190,162 £1,043,714 £78,417
2008-09
	Acquisitive Crime Reduction - Burglary Alcohol Harm Reduction Community Safety Drugs (including FRANK campaign) Human Trafficking Immigration-Points-Based System IPS Communications*	£918,17 £2,790,203 £2,246,390 £717.397 £8,928 £2,453,007 £21,500

* IPS Communications costs (and its predecessor the UK Passport Authority) were related to informing the public of passport fee increases and encouraging the public to get the applications in early to help distribute passport demand more evenly throughout the year.

Asked by Baroness Thomas of Winchester

To ask Her Majesty's Government which initiatives of the Department for Transport or its agencies (and its predecessors) have been advertised in each of the last five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5336]

The Secretary of State for Transport (Lord Adonis): Expenditure for the Department for Transport's advertising campaigns from the 2004-05 fiscal year is in the table below.

The majority of campaign advertising investment by the department is in support of the THINK! road safety and the Act on CO2 campaigns. Major advertising investment by executive agencies has been by the Driver and Vehicle Licensing Agency, for the sale of marks, vehicle excise duty enforcement and electronic vehicle licensing.

5 Oct 2009 : Column WA427



5 Oct 2009 : Column WA428

Dept/Agency.	Campaign	04/05	05/06	06/07	07/08	08/09
DfT	THINK!	£8.75 million	£11.57 million	£7.42 million* £1.78 million	11.67 million*	12.65 million*
	Transport Direct	£240,000	£865,000	£405,000	£32,000* £370,000	£629,000* £42,000
	Act on C02	-	-	£2.49 million* £1.1 million	£3.56 million*	£4.7 million*
	Airport Security	-	-	-	£1.01 million*	-
DVLA	Sale of Marks	£2.534 million	£2.335 million	£3.006 million	£3.124 million	£3.55 million
	VED Enforcement	£5.961 million*	£4.165 million*	£5.596 million*	£3.754 million*	£3.791 million*
	Accelerated Issue of Harmonised Registration Certificate	£1.424 million*	£1.211 million*	-	-	-
	Electronic Vehicle Licensing	-	-	-	£2.445 million*	£2.415 million*
	Others	£1.026 million*	£677,000*	£799,000*	£676,000*	£982,000*
HA	Introduction of Traffic Officer Service	-	£330,000	-	-	-
	Traffic Radio Print Advertising	-	-	-	£99,000	-
	Safety, Strategy and Research Advertising	-	-	-	£12,000	-
	Severe Weather Advertising	-	-	-	£40,000* £6,000	-
	Roadworker Safety Campaign	-	-	-	-	£60,600
	"Don't be that Guy" campaign	-	-	-	-	£67,000
	Pedestrian Intrusion Campaign	-	-	-	-	£29,700*
	Dartford Crossing	-	-	-	-	£74,600
	Summer Getaway	-	-	-	-	£63,400
GCDA	Advertising car and dispatch services	-	£5,000	£500	-	£2,800
MCA	Dial 999 for the Coastguard	£9,100	£15,500	£9,900	£15,100	£117,700
VCA	N/A	-	-	-	-	-
VOSA	N/A	-	-	-	-	-
DSA	Passplus	£32,000*	£15,000*	£148,000*	£14,200*	£6,500*
	Learning to Drive	-	-	-	£52,600*	£349,300*
	Driver CPC	-	-	-	£4,500*	£118,700*
	Enhanced Rider Scheme	-	-	-	£20,000*	£51,300*
	Eco-Safe DSA	-	-	-	-	£4,500*

*procured via The Central Office of Information.

Licensing: Live Music

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