EU Consumer Rights Directive: getting it right - European Union Committee Contents


CHAPTER 2: Overall objective

The issue

11.  In this chapter, we discuss the case for action to simplify the consumer acquis and for the replacement of the four Directives (see paragraph 2) with a new Consumer Rights Directive. We consider the extent to which the problem to be overcome by this proposal has been sufficiently established by the Commission. We also discuss what our witnesses felt the underlying principles of action at EU level should be and consider whether the action proposed will achieve both these and the Commission's stated objectives.

Contents of the proposal

12.  Article 1 of the draft Directive identifies the objective of the proposal as "to contribute to the proper functioning of the internal market and achieve a high level of consumer protection by approximating certain aspects of the laws, regulations and administrative provisions of the Member States concerning contracts between consumers and traders."[13]

13.  The Commission asserts that such action is needed due to the fragmented nature of the regulatory framework across the Community,[14] identified in the Commission's Impact Assessment as "the incomplete business to consumer (B2C) internal market."[15] Barriers to the proper functioning of the business to consumer internal market are identified in three main categories: linguistic, logistical and regulatory.[16]

14.  The Commission highlights significant compliance costs for businesses wishing to engage in cross-border retail activity as a problem associated with the fragmentation of the market. The Commission states that these costs have led to reluctance amongst businesses to trade cross-border and suggests that this, in turn, reduces consumer welfare, as consumers are not benefiting as much as they might from a fully integrated retail market, for example through increased choice and lower prices. Furthermore, the Commission blames the fragmentation of the current acquis for the low level of consumer confidence in cross-border shopping.[17]

Need for action?

15.  Many of our witnesses, whether they were content with the proposal as currently drafted or not, agreed that there was a need to update EU consumer rights legislation (QQ 253, 360, p 56). The reasons identified for such action included: the existence of discrepancies and fragmentation across the EU, particularly due to the minimum harmonisation basis of the existing Directives (QQ 123, 313, 360, pp 67, 96, 175); the lack of consistency of definitions across the consumer acquis (QQ 4, 315, p 175); the existence of regulatory gaps between those Directives (Q 4); the need to simplify the law for the benefit of consumers and business alike (QQ 46, 48, 314, pp 56, 131, 167); complications of differing contract laws in different Member States (these are discussed in more detail in Chapter three) (Q 123, p 68); and finally, that smaller enterprises in particular are discouraged from trading cross-border under the existing regimes (QQ 124, 168).

16.  Malcolm Harbour, an MEP and member of the Internal Market and Consumer Protection Committee (IMCO),[18] thought that the Commission was right to take stock of the current consumer legislation. Diana Wallis, an MEP and member of the Legal Affairs Committee, was of the view that something must be done as the present situation did not best serve either business or consumer interests (Q 178). However, Mr Harbour foresaw difficulties in persuading Member States to make potentially complex and resource-consuming changes that would affect all their domestic consumer law, on the basis that it would improve cross-border trade (Q 168).

17.  Meglena Kuneva, the European Commissioner for Consumer Affairs, discussed the need for action in terms of the low levels of consumers currently engaging in cross-border trade (only six per cent) and the hurdle of different and segmented legislation for businesses wishing to trade cross-border (Q 218). She suggested that "If we have comparable rules we can help each other much more" (Q 237).

IMPACT ASSESSMENT AND RESEARCH BASE

18.  While there is general recognition of the need to update EU consumer law, the Commission's Impact Assessment and research base for the proposal were criticised by many witnesses. Some linked this criticism to their concerns about the effectiveness of the draft Directive in addressing the problem of business reluctance to trade across borders, and to the related lack of consumer confidence in cross-border shopping (QQ 43, 47, 53-58, 76, pp 31-32).

19.  EuroCommerce identified a lack of preparatory work undertaken by the Commission in formulating the Directive, while Consumer Focus suggested the proposal was ill-informed, and drew our attention to the lack of consumer research undertaken in the Impact Assessment to identify the issues facing consumers in the internal market (QQ 165, 43, 47, 57). These concerns were shared by most of the Member State representatives we heard from, with Ms Knoblochova from the Czech Republic describing the Impact Assessment as "confusing", "with no real data", and unlikely to answer all the questions of those involved (QQ 116, 76, 85, see also Q 165).

20.  The then Minister, Gareth Thomas MP, acknowledged that the Government had some concerns about the Impact Assessment and informed us that they had supported the European Parliament's request that the Commission carry out more work on the document. In particular, the Minister highlighted the lack of a statistical framework in which to ground the Commission's proposal (QQ 313, 337).

21.  The criticism that the Impact Assessment was inadequate in addressing issues such as consumer behaviour and shopping patterns, and the impact of the Directive on national regimes in the Member States, was widespread. EuroCommerce suggested that the Commission did not assess what they did not want to assess and thought that impact assessments were mainly there "to justify the position of the Commission" (Q 136).

22.  Bureau Européen des Unions de Consommateurs (BEUC) and the Association of British Insurers (ABI) were concerned that there had been no assessment of what would need to be changed or repealed in each Member State. The ABI thought that "it would have been extremely helpful if there had perhaps been something like a table that compared the impact of the Directive across each Member State" (QQ 255-256, 365).

23.  While the French government recognised that it was not the impact assessment tradition to make an exact legal impact study in each of the Member States, they felt that it was crucial in this case. However, they were keen to recognise that such a task would be a huge undertaking for the Commission, and that it should therefore be for each Member State to compose its own list of how the Directive would affect its existing provisions (QQ 85, 117).

24.  When we put these issues to Commissioner Kuneva, she acknowledged that the Commission did not have sufficient data from the consumer's point of view about the market, but reassured us that the Commission had already committed itself to a more in-depth analysis of the impact of the Directive on the national legal systems and stated that this would be made available to the European Parliament, the Council, and on the Commission's website in due course (QQ 236, 240).[19]

25.  Nevertheless, so concerned were Consumer Focus about the existing Impact Assessment and what they identified as a lack of research into consumer behaviour, that they suggested, "Perhaps this proposal should be withdrawn and re-thought on the basis of a better impact assessment" (Q 56). A similar view was expressed by Dr Twigg-Flesner, Reader in Law at the University of Hull, who suggested that if the choice was between introducing the proposal as it stands and waiting, "we are probably better off waiting" (QQ 8-9, 23).

26.  In terms of moving forward, EuroCommerce thought that the best thing would be to put on paper what was essential for consumers, and to proceed with discussions based on that list; while both of the witnesses from BEUC stated that, if they were given charge of the proposal, they would tear it up and start again from scratch (QQ 158, 282). The Trading Standards Institute (TSI) also thought that there was a case to restart the review process (p 106). By contrast, the Minister and the Office of Fair Trading (OFT) made it clear that they were not calling for such a move, and nor did any other of our witnesses explicitly call for the proposal to be scrapped. Indeed, the CBI "was reasonably content with this Impact Assessment" (QQ 336, 288, 298, 365).

Overall objective and underlying principles of action

27.  Our witnesses expressed numerous views about what the overall objective and underlying principles of this Directive should be. These can be reconciled into three categories: the need to have consumers at the heart of the proposal; the importance of benefits for business; and the need to simplify and provide greater coherence for the business-to-consumer internal market. In addition, many witnesses stressed the need to strike a balance between the different interests involved.

28.  Many witnesses, including the Portuguese government and trading standards bodies, expressed the view that an underlying principle should be to have the consumer at the very heart of the proposal: "it is a proposal on the rights of consumers, not a proposal on the rights of traders". A significant number of those who expressed this view did not think that the proposal as it stood satisfied this criterion (QQ 46, 98, 253, 260, 264, 285, 305, pp 19, 184).

29.  Which? was concerned that the proposal was not drafted with consumers at its heart—a point that the TSI made rather more forcefully, suggesting that the Directive was in fact an internal market directive, rather than a consumer rights directive as the title would suggest. They told us that "It will make it easy for business for goods to fly across borders but it does nothing for consumers whatsoever" (QQ 46, 305). This point was echoed by Dr Twigg-Flesner who thought that the consumer voice had been lost slightly in the proposal (Q 9).

30.  The British Retail Consortium (BRC) was also keen to see businesses' needs taken into account in the main objectives and underlying principles of action for the proposal, stating that they wanted greater protection for business (p 155). Other witnesses recognised the need for legislation to strike a balance between the different interests involved (QQ 23, 164, 168, 283, 285). Commissioner Kuneva agreed that benefits for businesses should form one of the objectives for action, highlighting the need for reduced compliance costs for businesses wishing to trade cross-border (Q 217). The OFT, which had highlighted the need to have consumers' interests addressed in the proposal, suggested that consumers would benefit from increased competition if the proposal encouraged businesses to trade more across borders (Q 285).

31.  Finally, there was widespread agreement amongst witnesses that the proposal should aim to streamline the consumer acquis (Q 285, pp 167, 175). For example, we heard from Germany's permanent representation to the EU that they thought the proposal should aim to do away with discrepancies in the existing Directives and introduce a greater level of coherence (Q 77). Similarly, BEUC suggested that there should be simplification, greater coherence (for example with definitions), and updating of the Directives (Q 257). The Minister supported this objective, and told us that the United Kingdom Government wanted "to push for as much simplification as we can" (Q 323).

APPROPRIATE ACTION?

32.  While much of the evidence recognised a need to act and proposed objectives and underlying principles for such action, many were unsure that the proposal as drafted constituted the appropriate action. They questioned the extent to which the Directive's efforts to harmonise consumer law across the EU would deliver on the key objectives and sufficiently address the problems identified (QQ 5, 17-18, 43, 53-55, 62, 76, 123, 305, pp 25, 150).

33.  Diana Wallis told us that she thought going ahead with the draft Directive in its current form would make life more complicated for traders and consumers, thus undermining one of the Commission's stated objectives (Q 187). In response, because of her experience in this area, Malcolm Harbour outlined that Ms Wallis' view made him "sit up and listen". Commenting further on her opinion that the proposal would make life more complicated for business, he stated that "the Commission's justification for this whole proposal … is basically exploded by that" (Q 193).

34.  Dr Twigg-Flesner was unconvinced that traders were discouraged from trading across borders by the different local regimes and suggested that they "would still be reluctant even if the laws were the same" (QQ 17-18). Instead, there might be other factors at play such as language, culture, and having to deal with cross-border complaints—a point that was echoed in much of the evidence we took (QQ 17, 53-55, p 25).

35.  Which? was similarly sceptical that an increase in cross-border trade would be realised under this Directive, suggesting that there was likely always to be some segmentation within the internal market because this benefited businesses (QQ 55, 62).

36.  Having suggested that the proposal should strike a balance between the different interests involved, many of our witnesses did not believe that it had managed to properly reconcile the competing interests of consumers and business (QQ 23,164, 168, 283, 285-286). Citizens Advice was concerned that the proposal did not provide a balance between the rights and responsibilities of consumers and businesses and suggested that it risked the reduction of levels of consumer protection across the EU. Above all, Citizens Advice stressed that "existing consumer protections must not be lost in a harmonised Directive" (p 167). From a business perspective however, we heard from the CBI that, despite some penalties for business in the Directive, it felt a balance had been achieved (Q 365).

37.  For BEUC, "there was a need to update existing rules, existing rights, but the Directive has not achieved that aim." Nor had a high level of consumer protection been achieved in the draft Directive (Q 253). Similarly, the TSI questioned the detail of the Directive in relation to improving consumer protection (Q 286).

Conclusions and recommendations

38.  We agree that there is a need to update the existing Directives, not least due to inconsistencies between them over key definitions and the fragmentation of the business to consumer internal market that has resulted from their minimum harmonisation basis.

39.  However, we consider that the Government should withhold agreement from the proposal as drafted. We recommend that further progress on the Directive should await a more complete Impact Assessment. We believe that this could usefully include: a full analysis of existing consumer protection in all 27 Member States; the problems encountered; the differences between the proposal, the existing minimum harmonisation Directives and national provisions; better statistics on cross-border trade; and possible interaction with the Common Frame of Reference for contract law.

40.  We recognise the importance that the Directive should reflect the interests of both business and consumers, which are not alternatives but complementary, and we believe that consumers and their interests must be kept at the heart of this proposal. We therefore recommend that any revised or updated Impact Assessment should include greater research into consumer behaviour and the level of desire and demand for cross-border shopping, as well as the extent to which legal harmonisation can foster active use of the internal market by consumers.

41.  We also note Article 95(3) TEC, which requires that any internal market legislation concerning consumer protection should have as its base a high level of protection. We therefore recommend that the protection offered by the existing Directives covered in this proposal should be taken as the base upon which to build. We consider it of utmost importance that the overall level of protection afforded to consumers should not be reduced.

42.  Finally, we are not convinced that by itself the action proposed by the Commission (that is, harmonisation of consumer law across the EU) will necessarily boost cross-border retail trade as the Commission desires. We recommend that the Commission gives further consideration to other factors, such as language, culture, distance of delivery and handling of cross-border complaints, and the extent to which these may also be responsible for current low levels of cross-border retail trade.


13   COM (2008) 614 Article 1 Back

14   COM (2008) 614 page 2  Back

15   SEC (2008) 2544 page 2 Back

16   ibidBack

17   ibidBack

18   This Committee has lead responsibility for the Directive in the European Parliament. Back

19   Though it was not available at the time of agreement to this report, we were informed that this table would be available in mid-July 2009. Back


 
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