Stars and Dragons: The EU and China - European Union Committee Contents


Memorandum by Jonathan Peel, Member of the European Economic & Social Committee (EESC), representing the UK—Group I (Employers/Industry)

1.  INTRODUCTION

  1.1  I very much welcome this opportunity to submit evidence to your Lordships for this important and timely Inquiry into the EU and China.

  1.2  This evidence is being submitted in my personal capacity as a UK Member of the European Economic and Social Committee (EESC), on which I sit as part of the Employers/Industry Group, (Group I). As such I have also been selected as a member of the EU—China Round Table, which was set up as a result of the Helsinki (EU—China) Summit in late 2006 and which is comprised of fifteen Members each of the European Economic and Social Committee and of the Chinese Economic and Social Council (CESC), representing civil society on both sides.

  1.3  As a Member of the Round Table I have twice been Rapporteur on the issue of EU—China Trade and Investment and have presented papers to meetings of the Round Table, in June and November 2008. Previously in November 2007 as joint Rapporteur I submitted a paper on the issue of Corporate Social Responsibility. This submission in turn is based on a distillation of these papers and our subsequent discussions, which has led to a proposal by the Chinese to set up a special research group from the Round Table to go into particular issues in greater depth that are relevant to the ongoing EU—China PCA negotiations, a mark I believe of Chinese appreciation of our work hitherto.

  1.4  This submission does not attempt to answer each question posed by the sub-committee, but concentrates on mutual perceptions, the nature of and managing the EU—China relationship. The CESC does represent civil society in China, albeit with clear Chinese "characteristics"—probably not fully in line with nor likely to be recognised as such by European standards. In turn much of the detailed information as to the conditions met with by EU owned companies operating in China comes from briefing sessions held separately with members of the EU Chambers of Commerce in China (EUCCC) and other businessmen based in China, including the German Centre in Beijing, with its particular emphasis on SMEs.

  1.5  Previously I have given evidence to the Committee both for its Inquiry into European Trade Policy last year and before that following the WTO 2003 Ministerial meeting at Cancún, which I attended (as well as the WTO meeting in Hong Kong two years later) on behalf of the UK Food & Drink Federation, my then employer.

2.  BACKGROUND TO EU—CHINA RELATIONSHIP

  2.1  Economic links between the EU and China have grown rapidly over the past 30 years, to the extent that there now exists a very deep level of economic linkage and interdependence between us. The interaction of the world's largest market and fastest growing economy, China, with the world's largest single market, the EU (with a population of nearly 500m making it comparable to the US and Russia combined) is of fundamental importance in an increasingly interdependent world. The EU and China now hold highly significant economic and political stakes in each other and therefore in each other's economic and social wellbeing.

  2.2  In a relationship of this depth, issues and disputes are bound to arise. As history shows, all too often disputes arise through lack of understanding, and the EU and China need to work closely together to prevent this from happening wherever possible. Given the very different historical and cultural backgrounds—mirrored in our very different political and administrative systems—between China and the EU, a large number of differences and therefore difficulties are bound to arise, which need to be managed with due appreciation and respect on each side. Indeed it is surprising that there have not been more problems, especially when compared with, for example, the number of major trade disputes between the EU and the US, with systems far more closely aligned.

  2.3  Issues which arise in the key areas of trade and EU company investment in China are to my mind symptomatic of the wider issues and differences that arise between the EU and China, not least due to these profound cultural differences and very diverse ideological backgrounds. Indeed the interchange of ideas from such diversity may be beneficial to both parties, but the history of our relationship clearly shows that the West cannot simply impose or expect China to adopt our ideals and standards.

  2.3.1  On the contrary there is a clear school of thought that sees China in the long term setting out to remodel global institutions and practices with clear Chinese characteristics, or failing that, ensure that these carry much greater compatibility to the basic Chinese approach to international matters. Most global institutions, from the World Bank to the IMF to the WTO or ILO, were of course not established with any Chinese input, where in general China has only become involved in recent years, yet the balance of financial and economic power is undoubtedly moving eastwards.

  2.4  Hitherto, in order to build a lasting relationship between the EU and China, emphasis has inevitably been placed on the bigger, more strategic goals whilst detail, problems and other irritants (even where longstanding) have been overlooked and ignored.

  2.4.1  As mutual trade and investment have become more open and sophisticated, and with a mature relationship now firmly established, this must be the time to start to develop a solid framework to tackle such issues and problems and deal with them fairly, on an overall "win-win" basis. No longer brushing these aside should help prevent future crises and other disruption of the main strategic agenda.

3.  CORPORATE SOCIAL RESPONSIBILITY (CSR)

  3.1  An early indication of basic cultural differences arose when the Round Table began to discuss Corporate Social Responsibility (CSR). It became clear that to CESC Members CSR was a means whereby companies fulfilled their legal obligations. The idea contained in the European Commission's statement [36] that CSR is "a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis" was new to them. The EU Members reiterated the Commission's point too that CSR "is about enterprises deciding to go beyond minimum legal requirements and obligations stemming from collective agreements in order to address social needs … through CSR, enterprises of all sizes, in cooperation with their stakeholders, can help to reconcile economic, social and environmental ambitions".

  3.2  It was only when many EU based companies reacted and contributed so positively, and without prior Chinese Government direction, to relief work following the Sichuan Earthquake of May, 2008, that the concept began to be understood in Western terms. It remains to be seen how deeply this perception penetrated and how long it will last. There is already a significant CSR achievement by several EU owned companies operating in China, although this must clearly be a long and on-going process. The key remains in finding ways that such principles are also shared by local companies operating up-stream and down-stream in China, but that is outside the scope of this submission.

4.  TRADE AND INVESTMENT

  4.1  As mentioned, much of these basic cultural and ideological differences are also echoed in issues arising out of trade and investment. Trade and investment is I believe at the core of the EU—China relationship. Trade and investment offer the most effective, deepest and most enduring means of building contact between countries and global regions, from which other contacts and ties will most readily develop and grow. Trade and investment are also the key drivers of European economic growth and of the external dimension of EU competitiveness. As the Commission "Global Europe" Communication (2006) stated, "our prosperity depends on trade".

  4.2  In 2007 according to Commission statistics, EU-China trade reached €300bn—more than double that of 4 years previously, although figures are bound to have retracted since then due to the financial crisis. China is the EU's second largest trading partner (after the US), with over 10% of its trade, its leading source of imports, and its fourth largest export partner. For China, the EU is its largest trading partner with some 20% of its trade.

  4.3  The growth of China—EU trade by more than 70 fold since 1978 has been matched by foreign investment in China. The EU is now one of the main sources of foreign direct investment in China (excluding the Chinese diaspora). More than half of China's foreign trade is now conducted by multinational companies, many EU owned. China too is a major source of foreign investment—including in the EU, mainly through purchase of significant holdings within existing companies.

  4.3.1  Investment in China has enabled many European companies to remain competitive by gaining access to lower cost inputs, thereby helping them to maintain jobs and investment in Europe in key activities such as design and research in face of ever tougher global competition. Partly as a result of such pressures many lower-skilled jobs nevertheless have disappeared from Europe, leading to greater demands for protectionist measures, notably in the south.

  4.3.2  In addition there are major issues arising both from currency imbalances and from the trade imbalance (roughly 3:1 in China's favour). For the latter there are two mitigating factors that need to be taken into account:

    — over half of China's exports come from foreign investment—in the electronics industry this is as high 65%—demonstrating China as the preferred location for production that might otherwise be in OECD countries

    — many Chinese exports include components that have previously been imported—for example a Chinese made mobile phone may contain both a battery and a chip that have been imported from elsewhere—usually in Asia. Previously such parts would have been directly exported to the EU: the overall trade picture with east Asia has not radically altered.

  4.3.3  Nevertheless, the growing threat of protectionism needs to be guarded against: it remains a major threat to EU-China relations—as to all trade and investment.

  4.4  China in turn needs to ensure that its economic growth remains sustainable in the long term, with major implications for how future investment into China is best channelled. This includes opening up internal markets in those parts of China distant from the more prosperous coastal regions. Pump priming low-cost production through state funding has been relatively easy—but it is the sheer size of the Chinese workforce and the need to create annually a large number of new jobs that presents the main longer term challenge for its authorities.

  4.5  The basic cultural differences between us readily lead to major EU concerns in the area of trade and investment with China. These problems include

    — Standards—where the EU and China appear to operate on different sets of standards but where one international set of rules, especially with regard to public, animal and plant health, is essential (recent examples include lead in toys, melamine in milk and contaminated petfood)

    — Market Access obstacles that are faced by EU companies, notably non-tariff barriers and licensing issues, especially variations in different parts of China

    — Lack of a Level Playing Field for EU companies operating in China—in particular IPR (an area where the cultural differences are perhaps most stark—see 8 below), differing local interpretations of Chinese legislation, as well as access to government procurement, and local subsidies

    — Overall transparency in dealings with Chinese authorities at each level

  4.6  In turn, Chinese members of the Round Table listed a number of their main concerns with the relationship with the EU. These included:

    — The charge that the EU had lost sight of the strategic partnership due to "forthcoming elections": too many in the EU just see China as a major competitor

    — The accusation that the EU uses double standards when dealing with China, especially discriminating between dealing with companies based on EU investment in China and with local companies, with the comment that China gets blamed for far too many things based on "pride and prejudice", whilst in turn real Chinese concerns are overlooked/"neglected"

    — The accusation that the EU is over-aggressive in launching "anti-dumping" measures against China through the WTO (India and the US lead here!); here highlighting steel and leather shoes, adding that such anti-dumping measures often followed a failure by EU companies to acquire Chinese interests in these areas

    — The failure by the EU to grant China Market Economy Status/Treatment (MES/MET), where the EU is accused of double standards, adding that "enterprises invested by EU in China were more likely offered MET while China's enterprises were refused based on minor issues", and that this was based on "political and trade protectionist considerations" and used as a "delaying strategy": China's progress is being ignored, and Chinese enterprises "suffer unfairness"

    — The EU arms embargo on and its "prohibition" of high-tech products exports to China was also a key contradiction of a strategic partnership with China, and was based on cold war ideology: to link all this now with IPR related issues was again harmful to further bilateral economic cooperation

    — Other issues raised included poultry exports to the EU (where Brazil and Thailand were favoured at China's expense) and restrictions/discrimination in allowing "non-EU banks" to open branches in Europe—the latter varying from one EU member state to another—"China often does not know with whom to negotiate, the EU or the Member States". IPR in exhibitions, exports of traditional Chinese medicines, Sovereign Wealth Funds, "etc", were added here, but without details.

  4.7  Standards remain a key issue. The recent crisis over milk contamination in China is an example of the type of crisis experienced by the EU in recent years involving human, animal or plant health issues (eg dioxins, BSE, FMD, Para Red). Ever more advanced technology has led to greater awareness of such issues, also seen over lead in paint on toys (through the use of chemicals banned in the EU) and pet-food. All this has led to the very high standards now rightly demanded by European consumers.

  4.7.1  China in turn imposes complicated and costly labelling and packaging requirements for imported goods, where regulatory overlap and where inconsistent implementation by customs can cause major problems and lead to unnecessary technical barriers to trade.

  4.7.2  It is impossible to prevent or anticipate such crises, but trust needs to be built in each other's ability to deal with such problems without resorting to unilateral action. Mutual trust is essential: unilateralism in such issues should be a matter of last resort. Harmonisation of standards offers the opportunity to increase trade whilst ensuring both safety and quality: it must be in the interests of both China and the EU to participate in the international standard setting bodies as far as possible. The initial agreement between the EU and Chinese standards agencies is thus to be welcomed.

5.  HIGH-TECH BAN, MARKET ECONOMY STATUS (MES) AND RELATED ISSUES

  5.1  The key issues listed above include China's concern at the EU ban on high-tech exports [37] and its decision not to grant China Market Economy Status (MES), which are in fact very closely related to EU concerns arising out of transparency and a level playing field for foreign investors in China. They must be tackled jointly and in balance in order to resolve them.

  5.2  There would clearly seem to be a strong and direct link between such EU concerns arising from problems faced by EU (and other foreign) businesses in China, notably over Intellectual Property Rights (IPR) and insufficient patent protection, and the EU's clear reluctance in turn to export high-tech and other sensitive products to China, not least to avoid meeting such risks in those areas.

  5.3  MES in turn sounds like an important judgement on the sophistication of the Chinese economy, but it is a highly technical issue related to anti-dumping cases arising from China's WTO accession agreement. China agreed to be considered a non-market economy until 2016 as a result of issues arising from its economy that make it impossible to ascertain the true price of goods, critical for anti-dumping investigations. The EU has welcomed the real progress China has made, notably in new accountancy and bankruptcy legislation, but its position has remained that China has not yet fulfilled the criteria needed and that any decision to give China MES in the near future must be made on economic, not political, grounds. However, it is clearly a highly political issue (Russia has already been granted MES) and the HMG line is that it should be used as a negotiating tool, a view it is increasingly hard to dispute.

  5.3.1  Nevertheless, increased openness, transparency and consistent, even-handed treatment of foreign investment by China, as set out below, would bring early benefit to China and help resolve these issues.

6.  TRANSPARENCY AND A LEVEL PLAYING FIELD FOR FOREIGN INVESTORS IN CHINA

  6.1  Both China and the EU look for the rule of law, including for Intellectual Property Rights (IPR) so outwardly there do not seem to be major differences. Rather it would appear that many of the problems for European businesses operating within China occur beyond that point, when recognisable similarities start to disappear.

  6.1.1  According to the EUCCC,[38] the lack of transparency, even implementation and enforcement of new laws across China present fundamental problems to European companies investing there. After a new law is passed through the Chinese legislative processes problems they state start to arise when this is not followed by any clear, centralised, readily accessible or uniform information or set of guidelines as to how the new law is to be implemented; what information that may become available may also only arrive through obscure channels.

  6.1.2  In many cases there will be no regular or even implementation or enforcement across China as the country is subject to local variations which are then perceived as inconsistencies. In some cases implementation and enforcement may vary within the same province or even within the same district or city. Other problems arise when more than one government Ministry is involved, as each Ministry will pursue its separate implementation policy and these may not converge to any great degree. New regulations may appear at very short notice, or even retrospectively—and may likewise be published through obscure websites.

  6.1.3  Draft implementation rules can appear unofficially, or on obscure websites, and definitions can be unclear or inconsistent. For example, technical import and export regulations may aim to cover what is allowable, restricted or even forbidden in these areas, but nowhere are basic concepts (such as the meaning of "technical") clearly or consistently defined.

  6.2  According to the EUCCC, problems faced by EU companies in China include:

    — Not all laws are published

    — Time to adapt to incoming legislation is not always sufficient—and laws can be implemented retrospectively

    — Foreign law firms can only be represented in court by Chinese law firms

    — The courts system is not consistently open to foreigners

    — There is no right of appeal or appeals mechanism

    — Difficulties in gaining access to Government Procurement opportunities on an equal or comparable basis to local firms: here early Chinese accession to the WTO GP Agreement would be most welcome

7.  PARTICULAR PROBLEMS FACED BY SMALL AND MEDIUM SIZED COMPANIES (SMES)

  7.1  The problems listed above are often exacerbated for SMEs investing in China. Many of these are highly innovative, form a notable proportion of EU based investment in China, and bring with them specialities and opportunities from which major growth can follow, not least the development of Chinese SMEs. With necessarily limited resources and small numbers of staff such investment is comparatively complex and risky for such companies, especially for those without adequate support resources (in some cases provided by European industry bodies). Problems of particular concern for SMEs in China, in addition to those wider issues already listed above, include:

    — Lack of a safe and predictable operating climate exacerbated by insufficient transparency in legislation and its operation, inadequate enforcement and insufficient time to adapt to new legislation

    — Enforcement of taxation rules, and often lack of adequate notification

    — IPR protection—not least as small companies do not have sufficient means or muscle to pursue successful enforcement

    — Randomness of relevant websites—critical information can all too easily be missed—together with difficulties in gaining authoritative translation of key legislation/regulation, and the need to interact with so many local institutions

    — Hiring and retention of quality local, Chinese staff (foreign experts are costly and may defeat the original reasons for investing in China).

8.  IPR (INTELLECTUAL PROPERTY RIGHTS)

  8.1  Such problems as those mentioned above can be intensified when it comes to issues connected with Intellectual Property Rights.

  8.2  As previously mentioned, there is a strong and direct connection between the EU's clear reluctance in turn to export high-tech and other sensitive products to China and EU concerns over the wide ranging problems faced in China by businesses over Intellectual Property Rights (IPR). This is a key area where the EU and China need a high-level, in depth commitment to examine these issues closely together.

  8.2.   At the Round Table meeting, the Chinese rapporteur stressed the need for China to encourage its own national innovation and development, as it was China's aim to become one of the top 20 innovative countries by 2020: China took IPR and its protection very seriously. He pointed to the success of China's Customs in stopping the export of counterfeit goods.

  8.3  Welcome progress has been made by China in setting up an IP regime, dating from 1982 (trademarks) and 1983 (patents), revised in 1993, and again in 2001/02 following China's WTO accession. A third revision of IP legislation is now in hand.

  8.4  The major issues and difficulties over IPR faced by EU businesses in China occur below the surface, notably through the absence of effective and consistent implementation and enforcement of IPR legislation across China, a problem due to the lack of coherence between central, provincial, district and local authorities, and where courts' judgements may not always be actually implemented.

  8.5  The EUCCC also state that problems occur at the early stage of application for IP rights, in particular patents. Understandably Chinese authorities want to stimulate local innovation and development, but this is perceived in turn by many Chinese companies to mean that they should file for the largest possible number of patents, regardless of the level of innovation that they are to protect. This is particularly so for the Utility Models (a sort of second rate patent, which requires little technological innovation, and is relatively easy, cheap and fast to acquire), where Chinese companies file hundreds of applications that, for a large part, are simply based on existing (mostly foreign) technology.

  8.5.1  Foreign technology may become available to the Chinese companies through perfectly legal means, such as a technology transfer contract. However, the EUCCC say that technology can also be spread to Chinese companies, competitors of a European company, against the will of such European company. Indeed, it happens that, when going through compulsory certification of their equipment or products, companies may then have to supply detailed and sensitive information—often going well beyond what is strictly relevant (eg details of the overall chemical process as opposed that part for which the patent is actually being sought)—to the Panel in charge of the certification, which may often include a representative from a local competitor. The overall lack of adequate protection for foreign companies of confidential or commercially sensitive information in these circumstances is a major problem, despite high level assurances to the contrary by the Chinese authorities.

  8.6  Other major areas of concern include the enforcement of patents (where political control can be a factor bringing added levels of uncertainty), the criminal threshold (the level of "seriousness" beyond which an act of infringement is considered as a crime) which is perceived to be set far too high, as well as the fact that IP owners are not considered as being a fully concerned party. Hence, their legal right to have access to information and actively argue their case is very limited, if not non-existent.

  8.6.1  Penalties for IP infringement are seen as too low to be a deterrent. Tools against infringement involving the Internet are even weaker, where more than one authority can be involved, whilst the burden of proof is set at an extremely high level.

  8.7  The Customs authorities, though, are often mentioned as well trained, dedicated and efficient. Their activity is applied to both inward and outward flow of merchandise, which is of great benefit. However, their investigation powers are limited. They handle smuggling infringement themselves, with a special police force, but such police force has no jurisdiction over IPR matters.

  8.8  There is obviously strong pressure—both political and economic—to transfer R&D to China. This has proved successful so far, but there are risks the EUCCC say. Current regulations categorise technologies in three categories:—prohibited (mostly military) restricted (where various administrative approvals are required) and allowed, but which must be registered—and that can be a very lengthy and complicated process, each local administration having its own interpretation of the regulations. Foreign enterprises are not really aware of the risks that they are taking when they "repatriate" the results of their research done in China, if they do not follow these administrative procedures. On the other hand, these procedures are so burdensome—not to mention the risk of leakage—that there is often no choice.

  8.9  Joint action to deal with these problems needs to be taken at the highest levels, backed by effective implementation and enforcement. This is a key area where the rules "with Chinese characteristics" need to be as closely matched as possible with those worldwide. None of the problems listed above are insurmountable given sufficient will and commitment by both the EU and China. The challenge is to be able to develop a solid framework to tackle and deal with them fairly on a win-win basis, whilst maintaining the overall strategic goals of our relationship.

5 May 2009




36   European Commission Communication "Implementing the Partnership for Growth and Jobs: Making Europe a Pole of Excellence on Corporate Social Responsibility", March 2006 Back

37   This includes the ban on militarily sensitive products, an issue only for the highest political levels and outside the scope of the Round Table Back

38   The EU Chambers of Commerce in China Back


 
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