CONTENTS
Terms of Reference
Abstract
Chapter 1: Introduction
Chapter 2: Regulation of Television Advertising
The UK industry
How television is funded
Figure 1: Total TV industry revenue by source
in 2009
Figure 2: Total funding by revenue stream
in 2015
Figure 3: Share of total advertising revenues
split by type of advertising
Why television advertising is important
How television advertising is regulated
Considering the public interest
Competition and transparency within the industry
The provision of UK-originated content
Figure 4: PSB spend on original networked
production (excluding nations and regions programming), 2005 and
2009
A range of national and regional quality
programmes
Investment in training and in the wider creative
industries
The cost of goods and services advertised
The quantity of advertisements on television
Chapter 3: Contract Rights Renewal
The current advertising airtime trading
system
The Contract Rights Renewal undertakings
Previous reviews of CRR
Does CRR adversely affect the advertising
market?
Addressing the competition issues
The wider public interest and CRR
An appeals process
How might CRR be removed?
Chapter 4: Code on the Scheduling of Television
Advertising (COSTA)
Harmonising the rules
The effect of harmonisation on the cost of
television advertising
How the rules should be harmonised
Figure 5: Viewer attitudes towards television
advertising
Chapter 5: The Regulatory Framework in the
future
The case for a wider market review
What a wider review might consider
Who might carry out a review of the television
advertising market?
Chapter 6: Summary of Recommendations
Appendix 1: Select Committee on Communications
Appendix 2: List of Witnesses
Appendix 3: Call for Evidence
Appendix 4: The Television Advertising Trading
System
Appendix 5: Reasons for the decline in the
television advertising revenues
Appendix 6: Timeline for changes in the television
industry
Appendix 7: Glossary
List of Oral Evidence
Oral evidence, 19 October 2010
Oral evidence, 26 October 2010
Oral evidence, 2 November 2010
Oral evidence, 9 November 2010
Oral evidence, 16 November 2010
Oral evidence, 16 November 2010
Oral evidence, 23 November 2010
Oral evidence, 30 November 2010
Oral evidence, 8 December 2010
Oral evidence, 14 December 2010
NOTE: Evidence taken at or in connection with a public
hearing is printed in this volume. Other evidence is published
online at http://www.parliament.uk/hlcommunications and available
for inspection at the Parliamentary Archives (020 7219 5314)
References in footnotes to the Report are as follows:
Q refers to a question in oral evidence;
RTA 1 refers to written evidence as listed in
Appendix 2.
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