CONTENTS
Terms of Reference
Summary
Conclusions and recommendations
Chapter 1: Introduction
Chapter 2: Radical changes to balances of
power
Geopolitical shifts in the distribution
of power
Hyper-connectivity
Hyper-connectivity and the diffusion of power:
loss of Governmental control
Hyper-connectivity and the diffusion of power:
the empowerment of citizens
Hyper-connectivity and the diffusion of power:
the empowerment of international networks
Chapter 3: Responding to change: hard, soft
and smart power
Shortcomings in what can be achieved
through force alone
The changing nature of diplomacy
A different form of power: attraction and
influence
Why soft power is difficult: the problem
of orchestration
Why soft power is difficult: the problem
of communication
How to use power smartly
Box 1: The 2013 Syria crisis: the roles of
hard, soft and smart power
Communicating smart power
Maintaining a lead in smart power
Chapter 4: The UK's soft power assets: their
role and function
Shaping foreign policy to gain soft power
Supporting diplomacy that works
Making the most of the Armed Forces in a
changing world
Ensuring the UK's international aid commitments
support the UK's soft power
CSOs and NGOs—soft power projection
outside Government
How British institutions and values add to
the UK's influence
Making the UK's voice heard through international
networks
Deriving soft power from the UK's networks
and alliances
The United Nations, NATO, G8 and G20
The Commonwealth
The European Union and the UK's soft power
potential
Soft power, trade promotion and national
prosperity
Tourism
Supporting the UK's excellence in education
Scholarships and scholars—nurturing
the two-way flow
Working together: research collaboration
English, language teaching and the UK's connectivity
Visa and immigration policies and their impact
on the UK's power and influence
Soft power and diaspora communities
Culture, influence, soft power and trust
The British Council
Cultural activity
Creative industries
Communications, soft power and the media
Sport and soft power
Conclusion
Chapter 5: The coordination and reinforcement
of the UK's soft power
Supporting a strong strategic narrative
The Government's internal coordination
Poor internal coordination leads to poor
external communication
Chapter 6: Conclusion
Appendix 1: List of Members and Declarations
of Interest
Appendix 2: List of Witnesses
Appendix 3: Call for Evidence
Appendix 4: Glossary of terms and abbreviations
Evidence is published online at:
http://www.parliament.uk/soft-power-and-uks-influence and available
for inspection at the Parliamentary Archives (020 7219 5314)
References in footnotes to the Report are as follows:
Q refers to a question in oral evidence.
Witness names without a question reference refer
to written evidence.
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