Select Committee on Communications
UK advertising in a digital age
1st Report of Session 2017-19 - published 11 April 2018 - HL Paper 116
Contents
Box 1: Key participants in advertising
Chapter 2: Internet advertising
Digital media advertising market place
Box 2: How programmatic advertising works
Figure 3: Where money is spent in the value chain
Measuring advertising effectiveness
Box 3: Types of advertising fraud
Regulation versus self-regulation
Role of the Competition and Markets Authority
Box 4: Competition and Markets Authority: market studies and investigations
Chapter 4: Access to international talent
Advertising’s international reach
Future development of UK immigration system
Summary of conclusions and recommendations
Appendix 1: List of Members and declarations of interest
Evidence is published online at https://www.parliament.uk/hlcomms-advertising-industry and available for inspection at the Parliamentary Archives (020 7219 3074).
Q in footnotes refers to a question in oral evidence.