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Select Committee on Communications
UK advertising in a digital age

1st Report of Session 2017-19 - published 11 April 2018 - HL Paper 116

Contents

Summary

Chapter 1: Introduction

Background

Box 1: Key participants in advertising

Our inquiry

Chapter 2: Internet advertising

Changing face of the industry

Figure 1: Ad spend

Figure 2: Digital ad spend

Digital media advertising market place

Programmatic advertising

Box 2: How programmatic advertising works

Transparency

Figure 3: Where money is spent in the value chain

Measuring advertising effectiveness

Advertising misplacement

Advertising fraud

Box 3: Types of advertising fraud

Regulation versus self-regulation

Market dominance

Role of the Competition and Markets Authority

Box 4: Competition and Markets Authority: market studies and investigations

New forms of advertising

Data protection

Chapter 3: Workforce

Introduction

Box 5: Business clusters

Skills for advertising

Box 6: Advertising skillsets

Digital skills gap

Arts subjects

The role of universities

Diversity

Recruitment practices

Careers advice

Apprenticeships

Apprenticeship levy

Box 7: Apprenticeship levy

Training standards

Impact of levy costs

Chapter 4: Access to international talent

Advertising’s international reach

UK immigration system

Brexit uncertainty

Visa system

Box 8: Visa System

Students

Future development of UK immigration system

Summary of conclusions and recommendations

Appendix 1: List of Members and declarations of interest

Appendix 2: List of witnesses

Appendix 3: Call for evidence

Appendix 4: Visits

Evidence is published online at https://www.parliament.uk/hlcomms-advertising-industry and available for inspection at the Parliamentary Archives (020 7219 3074).

Q in footnotes refers to a question in oral evidence.





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