Select Committee on International Development Minutes of Evidence


Examination of Witnesses (Questions 220 - 238)

TUESDAY 25 APRIL 2006

LORD BRETT, MR DAN REES AND MR ALBERT TUCKER

  Q220  Ann McKechin: Rather than end up with having growth but not terribly significant increases in formal employment.

  Mr Tucker: Yes, creating the circumstances, both governments and countries.

  Q221  Hugh Bayley: Are employment and growth ends in themselves? If you look at China and India, where industrialisation has created millions of new jobs, some of those jobs are on very, very low rates of pay and in terms of great exploitation—and some people have been left behind altogether. Really this takes us back to your conversation with the Senegalese President. What can the ILO do to stop people being left behind in the industrialisation process? Or is that just the way it happens, like it did in the industrial revolution in Europe in the 19th Century?

  Lord Brett: The concept that the ILO has adopted is the concept of decent work. Decent work is freely chosen, with labour rights and social security. In the last question, social security is key. Only three states in Asia have any real social security, Australia, New Zealand and Japan. Therefore, to build social security—and that is the way you provide a safety net—is the answer in many ways to how you stop people being left behind. Now the Chinese Government, of which I have mixed views, does understand that problem. It is trying to address the fact that it now boasts that only three million people are now not able to be fed and clothed properly—and when I say boast, I need to point out, of course, that the figure was much larger 20 or 30 years ago. The problem with China is how they struggle out of—and this is a personal view, not an ILO institutional view—having a communist state without communism. If you have a capitalist state and you do not have the safety valves of the free press, democratic governance, and independent trade unions, then it seems to me you have similar difficulty making capitalism work, and you probably have a difficulty in making communism work if you do not have the faith of communism. That breeds the kind of corruption which is a major feature of China. The ILO seeks to provide the advice and technical assistance to help put safety nets in place. As for wage levels, the ILO has been traduced by some by saying that they do not want to set minimum international wage levels by insisting on having basic core labour standards. It is not the case. If a country wants to have a minimum wage, it will be negotiated at the level that country can afford, by the trade unions, the employers and the government. The right should not be denied people of being able to belong to trade unions of their choice and of being able to sit down and bargain with employers in a framework—much as they do in the Republic of Ireland, for example—with government and employers agreeing not just on the bread and butter issues of wages but on a wider social premise. It is that denial, I think, which is the problem in China and some other countries, but even more so if you are not putting in place safety nets at the same time.

  Q222  Hugh Bayley: If I were looking for a way to criticise your line of argument, I would say that ILO has set fine benchmarks or aspirations for these goals of freely chosen employment, social security and so on, but the question is: How do you reach those goals? If you look at China, as part of their industrialisation process they are dismantling the state-provided welfare which was a feature of Maoist communism, so that healthcare, for instance, is provided by local communities. If you are one of the big industrial towns in the East, you may have quite good healthcare systems provided by your province. If you are from the rust belt in the North or the underdeveloped rural West, you may have absolutely nothing, and if you are a migrant worker and you go to town in search of labour you do not get any benefits at all because you are a foreigner in a different city. Fine, you set the goals and you advocate compliance with the goals, but by your own admission there are only three already developed countries in Asia that fully provide all this. How do you try to ensure that the process of industrialisation in China or India or smaller states in Asia scoops up the poor and the dispossessed as well as the more skilled workers who are unionised or may be unionised who clearly gain from industrialisation?

  Lord Brett: I would argue that the core labour standards are not aspirational, they are enabling. They do not in themselves set anything, but is it fair, is it decent, is it reasonable that people should have to suffer forced labour or that they should suffer child labour or that employers should be able to discriminate against women? Is it fair that workers should not be allowed to belong to trade unions or allowed to collectively bargain? All those things, if put in place, enable the rising of people's standards. Having said that, I was a member of the TUC General Council, I recall, when we celebrated that we had got an Equal Pay Act. We got it exactly 100 years after the TUC Congress called for it. Maybe we have to understand that in politics we think in terms of five-year Parliaments and we have to think longer. Interestingly, I was in the Vatican in 1996 meeting the Pope with other Labour leaders, including John Monks of the TUC, and it was said, "Well, we had a meeting in 1896 which led to the Congress of Berlin which led to the creation of the ILO," and I commented, "Oh, well, we are having a meeting because someone put in the diary, `Bring forward in 100 years'." He said, "No, no, we in the Vatican, in terms of policies, think in terms of centuries." I suppose, if you have been around for 2,000 years without too many democratic elections, you can do that. Maybe our problem in development is that we are not thinking long-term. We are still thinking far too short in terms of donors. We pride ourselves, rightly, I think, but when they are looking beyond one year/two years to three years, five years, to 2015, maybe that in itself is too short. The ILO, which has only been around for 80-odd years, can only try and build on it year on year. I think that is the answer: "We will get there—not as quickly as we want, but if we do not keep trying we will get there even more slowly."

  Mr Rees: China is obviously hugely significant, but I guess I would just like to point out that decent work, access to trade unions to represent workers, the application of the rule of the labour law are massive issues all around the world, not just in China. I appreciate your point, but I think it is still a priority for donors, in order to do whatever they can to encourage the rule of the law and the rights of workers to join trade unions. If I look at, say, Bangladesh: 20 million people in Bangladesh, one of the poorest countries in the world, are dependent in some way on the garment industry. I do not think it is right to say that those who do have work are somehow some waged aristocracy: they are earning about half a dollar a day, which, by anyone's terms, is absolutely appalling.

  Q223  Hugh Bayley: You want a conditionality with labour conditions being the condition on which aid is given.

  Mr Rees: ETI does not have that position, because that goes beyond our particular mandate, but we think it is vital that the role of government should be beefed up in terms of enforcing the laws of the land. We are talking about, as you referred to in China, the laws of the land just being adhered to, the rights of workers and citizens in countries just being adhered to and enforced. We could go an awful long way in combating poverty by just encouraging governments to act as responsible governments should, to allow workers to have the protection of the laws that exist and to organise and bargain for themselves. I think it comes back to a view about how rights are realised. Are they handed out by governments or promoted by foreign business, or do people realise them through self-determination and joining organisations of their own choosing? To a certain extent it is both, but you have to create both conditions. That is the first comment I would like to make. The second is that the vast majority of people who are involved in making products that end up in the UK market of course do not have permanent employment, do not have secure-waged employment; and there could be much more done to look beyond that tier of the supply chain into large groups of workers like home workers and smallholders, many of whom are willing, many of whom are very poor, many of whom have a crucial role in supporting others, in order to bring them into the business process, in order to bring them into the development process, if you like. ETI has done work in this area and so have others, but I think it is a vital part of what we consider corporate responsibility to be in terms of impact for poor people.

  Q224  John Bercow: If the witnesses were obliged to put it very precisely, what would they say would be the emerging lessons from the Ethical Trading Initiative about the effective use of the codes of conduct for promoting labour standards? To put it in context, The Observer recently described the ETI as "a not-very-stringent voluntary code of practice"[1]. I suppose, therefore, the follow-up and related point, and the focus of the question, is: Can signing up to a voluntary code make any significant difference in terms of corporate behaviour overnight? If not, over what sort of period might it do so? Will it do so simply by virtue of the fact of the signing, or does that signing need to be a signing to a series of quite specific principles; for example, on the basis of which wage levels should be determined according to company average or some other index, and, in terms of working conditions, quite precise principles? And does it have to be accompanied also by some sort of mechanism of scrutiny or assessment? In other words, you do not just take people at their word: "You have signed up, you have ticked the box, that is jolly good," and nobody ever knows otherwise.

  Lord Brett: In the ILO London Office, we look at all the Corporate Social Responsibility reports (CSRs) of British multinationals and half of them leave more than a little to be desired. They are, at best, opaque and quite often misleading. We have instigated in my office in London, not on a name and shame basis but on a constituency service, to write into British multinationals, "We have seen your CSR report. In relation to our area of interest, which is labour standards, where we think it is either opaque or misleading. We suggest that they quote directly from the ILO Declaration on Fundamental Principals and Rights at Work. We point out companies which have done it, and where there can be no duplicity, or confusion in what the company intends its policy to be. Another question is: How do you police it? By having a code, you invite scrutiny, but the question is then how you do it. One of the problems with CSR is that companies tend to pretend it is easy. It is not. Tesco have a million suppliers; they have 30,000 major suppliers. The supply chain runs around the world, so ensuring that what you promise in your code is applied is actually quite difficult. I think sometimes companies are too glib about saying what they can do. I have my own list of companies which are good and companies which are not so good—and of course, as with Sherlock Holmes, the real question lies with the dogs that do not bark. What about the companies that do not produce reports? Are they better or worse? We are in the infancy of CSR and it is here to stay. It is an area where the ILO was soon "off the mark". The tripartite mechanism is very powerful and a very great advantage—but not when it came to CSR, because we could not get Governing Body consensus of whether we should be involved in a voluntary initiative area when we set international law. It took a decade for that to work itself out. It has now worked out.

  Q225  Chairman: You said you had a list. Is that you personally or the ILO?

  Lord Brett: I personally have a list of companies in the UK, and, if there is a single thing about some of the better ones then it is that they tend to be companies who have got their fingers burnt. They tend to be companies which did not start off being quite as ethical as they now are, but have had some bad experience in PR terms from things that might be put in the North Sea that should not have been.

  Q226  John Bercow: Forgive me, Lord Brett, for interrupting you, but I feel sure this will be a point of consensus between us. The fact that they themselves have experienced bad PR—which is something about which none of us here give a tinkers cuss, but it is incredibly important that there should be a mechanism that is preventative rather than reactive after the event. Although we do not give a stuff about their bad publicity, and it might be that it is richly deserved and the opprobrium heaped upon them subsequently is well warranted, we do not want people to have to suffer in the first place before corrective action has to be taken if the suffering is the result of inadequate procedure.

  Lord Brett: I think it has encouraged others who have taken on CSR to make sure that they do not get themselves in that position—because, if you take it on, you are inviting greater scrutiny—because you are more than likely deemed guiltier because you have taken a promise which has been broken, rather than not having made a promise in the first place. In that sense, it is quite valuable.

  Mr Rees: Referring to the statement in The Observer that the ETI was not a very stringent monitoring initiative, that is true, but we were never set up to be a monitoring initiative. We were set up to do two things: to get commitment from business and to promote international labour standards in a certain way, and to develop good practice in the implementation of corporate codes of conduct. We always took the view and we take the view now—it is like a double-edged sword—that these codes can be good things for poor workers or bad things for poor workers, depending on how they are applied. That is a strategy to which we remain committed. On the emerging lessons from ETI, I think there are many—and it is a shame for me personally that it comes at this time in the meeting—but, to follow Bill's point, I think that getting commitment from companies, public commitment, that they have responsibilities in this area is a huge step forward. If you look back, in the last five years there has been a sea-change, in getting large companies to make this commitment and in generating the expectations that this is what they should be doing. I think one of the successes of the Ethical Trading Initiative is built, from what Bill said, on international labour standards and the language of the ILO that the ETI Base Code is the standard that British companies are working towards. I think other lessons are that there can be benefits from this. If I could refer you to what ETI members alone did last year: in 2005 they scrutinised the performance of some six and a half thousand factories and farms around the world, employing an estimated two and a half million workers. I do not yet have the figure on the number of improvements that they have asked of their suppliers, but, if it is similar to the year before, it is close to 30,000 different improvements. These numbers and this scope is not insignificant. We are beginning to get momentum. Of course it is not enough. I absolutely agree with you: there needs to be more independent scrutiny. One of the difficulties is by what yardstick and how. I think people such as yourselves and consumers are asking simple questions, such as: "How can I buy products that are produced ethically?" and the reality is that it is a fantastically long and complicated answer, and, at the moment, as Bill pointed out, there are no guarantees. Moving forward, what are the key issues? I think the key issues are that there must be more companies who are challenged to make this commitment and they must be reporting more publicly upon it. I think that companies must be challenged, in order to integrate their ethical decision making and ethical standards into their core business practice, that is reflected in price and in ordering and lead times. That is where we will really get the purchase on the market.

  Lord Brett: Can I comment on one major weakness in the UK. We have an OECD code of conduct. We have a mechanism for reporting and a mechanism for investigation. Who knows of any company which has been investigated by the DTI? Who knows what the results were? Who knows how that investigation took place? The answer is: If you know, then you know more than I do. In essence, that is the problem. I know from talking to investors in the city, major pension funds, that they would like to know in order to put some pressure on those companies, so that they do not find themselves in a situation where they are the sufferers when something comes out that affects the share price. Therefore, there seems to be a DTI reluctance to be perhaps as effective as it should be or at least as transparent. That I should say is purely a private grumble rather than from my institution.

  Mr Tucker: I think there is a danger of looking at a single bullet solution on these issues. For us in the fair trade movement, ETI has been useful in terms of partnerships they have brought together, but, from my perspective, in order to be harsh about it, I would say we always saw it as a baseline. It created the climate in which discussion could be heard in companies that do not normally do it. In the fair trade movement we found that, if we had businesses that had ethics as a central core and took it to the marketplace saying, "Ethics are important and they are central to our business," then you start having a reaction, and that combination of things starts raising the joint levels of engagement, ethical and so on. If Fairtrade brands had not been successful, some of this debate would not be happening, so I think it is quite important that these different points of attack are there. I also think we should use the market to make sure that companies know it is a market disadvantage not to move in this direction. However we can make that work, by promoting businesses that take notice and creating incentives for businesses that have an ethical position will be quite important. The framework . . . I hesitate to say the regulatory framework, as politicians are always being criticised for too much regulation, but the framework and the incentives for companies is quite an important area to look at for donors and for government. How do you create incentives for businesses to act more ethically which has an impact on suppliers? If you have a market opportunity coming up, you will take these commitments more seriously. I think there is a basket of approaches, including the support of pioneer brands that are going to say, "Actually, this is a market proposition that consumers will buy into."

  Q227  John Bercow: Mr Rees said a few moments ago, in response to the question, that his organisation, his initiative, is not set up with a monitoring role. I think I can probably deduce from the answers you have given thus far that you would not exactly cry into your soup if your brief were extended. I wonder whether members would accept that there is, in some sense—and we cannot be too sanctimonious about this—an analogy or a parallel with domestic practice. For example, Lord Brett referred to the Equal Pay Act, and even now pressure has to be exerted to ensure that, although the Government itself in its direct dealings applies the content of the legislation, it has to check to ensure that subcontractors to the Government are doing so and to remove them from the lists of contractors if they are not. That is quite a recent development and it remains ongoing in terms of equal pay legislation and its implementation. I wonder whether Mr Rees feels that one thing we could do would be to initiate a scheme, for example, which one might call "the labour standards equivalent of random breath testing". You would randomly select companies for an ethical audit on a regular basis. I am bound to say that schools do not get that much notice to the fact that they are going to be subjected to a rather rigorous detailed and time-consuming OFSTED inspection process. We do not want it to be a very heavy and burdensome and damaging regulation, but presumably it is reasonable to check that people are adhering to and implementing the commitments that they have professed to support and to which they have signed up. Could there not be an ethical scorecard, for example? My feeling is that you need rigorous implementation of what is reasonable. It would not be a good idea, in the spirit of the worst and most unrealistic of the anti-capitalist NGOs, to expect companies to defy the laws of economics, but it is reasonable to say: You should not do things that palpably breach human rights and you should implement what you have agreed to do.

  Lord Brett: I find it easier to ask three questions of the CSR report. First, is the CSR policy board driven? How often does the board discuss it? Secondly, is it adequately resourced? Gap have 92 inspectors to inspect factories worldwide, which is understandable, given the product they produce; BP do not have it because it is a different kind of area. Thirdly—key in the procurement, absolutely crucial—is there a buy-in from the buyers? If there is a choice between buying cheap and buying ethically and bonuses and job security rely on buying cheap, ethics go out of the window. How do you get that buy-in? I would put a key performance indicator in the job description of the buyer. If there was a risk and it was found out afterwards that it was bought without the minimum wage being paid in China or what-have-you or with some conditions which he knew about or did not bother to ask about . . . . If you ask those three questions and get satisfactory answers, from my experience that company is serious about CSR. If you do not—well, the answer is obvious—they are not serious.

  Q228  Hugh Bayley: How does the Ethical Trading Initiative measure compliance with its Base Code? How does DFID measure the outcome and success of its financial support to ETI?

  Mr Rees: I did not get a chance to respond to John Bercow's question. Do I have time to do that?

  Q229  Chairman: If you do not take too long, yes.

  Mr Rees: I think independent scrutiny is vital, and I will come on to what we do in just a second. From your question, I was not sure if the proposal for "labour standards random breath testing" is the right way. I think more visibility definitely needs to be shone on the companies. Within the ETI, we now feel we have a much stronger basis of what we understand good practice to be—which was our initial focus. We have developed what we believe to be much more robust indicators between companies. I take Bill's point that the comparability between them is vastly different—the diverse membership is difficult—but that is where we want to be. I think the answer is not, with respect to your phrase, an "ethical scorecard". There are no guarantees. It is ludicrous to expect or suggest that huge global companies, with the complex supply chains that they do have and the kind of numbers that they have talked about, can be looked at as ethical. The reality is that they have some of the best and the worst practice at the same time due to the nature of their businesses. We have to identify what we think good looks like. It has to be fairly simple and we have to shine the light on it. That discussion is going on within the Ethical Trading Initiative at the moment. You are not far wrong in terms of my personal view of our mandate of where it should go: I do not think we should necessarily be the independent scrutineer but I think we can do much more to reflect the good work that our members are doing against the work that others are not doing, so I take those points. What do we do to assess the compliance of ETI members? We ask them to report annually. We have quite a complex annual reporting framework, where company members are asked to explain in some detail about what they have done to scrutinise their supply base, what improvement actions they have achieved in which factories and why they have not achieved improvement where improvement is needed, and that is measured on a year-on-year basis.

  Q230  Hugh Bayley: Do you ever suspend a member from membership because of non-compliance?

  Mr Rees: Members have left because that was in the offing. Our process for a suspension of membership is quite—

  Q231  Hugh Bayley: Which companies have left your membership?

  Mr Rees: Companies that have left our membership include small supplier companies, for example, who, when the anti was upped, decided they did not want to be a part of the ETI. companies in seafood, for example.

  Q232  Chairman: Could you send us a list?

  Mr Rees: I certainly could. It might be better to do that. I could write you a note on the whole process of what we go through in terms of the scrutiny of our members, what our process is in terms of holding them to account and what the outcome has been, and including the improvement. How does DFID measure this? Built into our partnership—we are in negotiation currently with DFID—are measures of the company performance based on an annual reporting process. So there are indicators in there for example that 75% of all ETI members must demonstrate that they are implementing the ETI Base Code and the principles of implementation, and there are measures of how we do that. Again, I can write you a note, if helpful, on how we intend to measure that going forwards[2].

  Chairman: That would be helpful. We are under some pressure of time, because there are a lot of colleagues who still want to come in, so perhaps I could ask everybody to be conscious of that.

  Q233  Mr Davies: There is no doubt at all that the objectives you have been setting out today are admirable, humane, attractive ones, and no-one would doubt your sincerity in pursuing them, but is there not a fundamental problem that really elementary economic theory tells you that if you increase the price of something you reduce the demand for it. If you succeed in increasing the price of labour by introducing maximum hours, minimum wages, social security charges and so forth—and I am talking about the real output costs of labour, the costs of labour in relation to productivity—you will reduce demand for labour and you will not achieve your objective of maximising employment. In other words, you may do a good job for the people who get the benefit of the minimum wages or the maximum hours or whatever it is, or the social security payments, but you will be fighting against your objective of drawing in those landless labourers, the half a billion to which Lord Brett referred who have no chance of employment at all. Similarly, if you succeed through fair trade in increasing the price that consumers pay for whatever products, they will have less money to spend on other things. They will spend more money on a limited number of producers and they will have to spend more money on fair trade itself through paying more commission. They are going to spend less money on other things, so you will actually fail to maximise output and employment. You will actually ensure that total output in the world of employment is less than otherwise it would be. You will have achieved, though in reverse direction, the effect of monopoly pricing. I want to give you the opportunity of answering this fundamental question and tell us what your attitude to it is. If you can refute this concern, I think you ought to have an opportunity to do so on the record.

  Lord Brett: It is a false question. Number one, in 1944, in Philadelphia, at the International Labour Organisation's first conference after the war—it became part of the United Nations early in 1946—it was agreed that labour was not a commodity. The fundamental statement: labour is not a commodity. It cannot be treated like other commodity prices. That becomes the question: What is the safeguard that labour has? We have explained that in terms of core labour standards. It is then a question of setting not at an international level but at a level that development in a country can succeed. In my view there is another flaw in your argument. We do not live by economics alone, we live by democracy. The truth of it is that if a government is not delivering for the vast majority of its people, because in its economic beliefs it may not make sense to do it, it will no longer remain the government. The reality is that economics are tempered by politics and, therefore, if we were living in a static society with no growth in it, you might have some strength in your argument, but the truth is that we know we have grown our society in the last century, in the last 100 years in this country, to a standard of living that nobody could have believed possible 100 years ago. And we have done it by raising standards as we have gone along. When the Government introduced pensions 100 years ago, presumably some would have argued at the time that it was pricing people out of jobs.

  Q234  Mr Davies: Lord Brett, you have not either answered or refuted my economic question; you have simply made a normative statement of your own to the effect that you do not think that economics applies to the labour market.

  Mr Tucker: If I could come in on that—

  Chairman: I am going to ask Joan Ruddock to come in now.

  Q235  Joan Ruddock: One of you, I think Albert Tucker, said in the initial round that you thought the Government could do more in terms of UK PLC. I am wondering about the parallel that I see existing in the major supermarkets, for example, where they have some fair trade products but just a few. Is that not just a PR gesture? To what extent is this really addressing the problems of the poor farmers of the world of whom we are all so well aware? If I may give you an example. I was recently in Tesco—I do not have a full choice about supermarkets, which is why I have to go to Tesco—and I suddenly spotted a bin of Fairtrade pineapples. "Fantastic," I thought, "I will buy a pineapple," and then I happened to see next to it a bin four times as large of pineapples at half the price. You ask yourself whether it might not be better if all the pineapples were at a mid price between the two. What is the real contribution? Is this going to make real change? Can the Government do more to influence these companies? At the end of the day, is this just a way of saying that if I am in that store I am going to respond to that PR gesture.

  Mr Tucker: There are two aspects to your point: there is the consumer end and there is the development end. For farmers in coffee in fair trade in the last five years, fair trade has handed 12 million back to farmers in terms of price structure, and it is related to trade. As you know, in fair trade, when oil prices are at minimum price levels the premium shrinks, so it responds to the fluctuation in world prices, but it puts some limits in there by which people can plan. At the consumer end, what we found—again in coffee, for example—the coffee market in this country has been stagnant for the last five years. The Fair Trade market has been growing from anything from 15 to 30% year on year. Consumers are saying, "We do not want to beggar our neighbours by the way we shop." It is still a relatively low level of consumers, but that is moving on. We have seen young people responding in a similar way. They do not have the great purchasing power of the rest of the population. What the Fair Trade movement has succeeded in doing is sensitising the consumers to the fact that the way we trade or shop impacts on your security, your insecurity, your safety in the market and so on. We have started getting consumers to really think about their purchasing habits, and it is important for the economy here as well that this principle begins to apply. Getting cash into the system and getting business—creating wealth—is important. If you have social improvement, that generates greater opportunities at greater value. We are seeing roads built because people suddenly had an additional income coming through. We have seen managers trained up that are creating other businesses because they operate in fair trade and want to have access to world markets, to be able to understand world markets, and they develop other things that are nothing to do with fair trade. They are actually creating wealth. Similarly, companies then see how the markets are working and codes of conduct, and they are implementing them in those countries. Gradually, as I said earlier, we find the systems rising up. We are subject to global economies, it is true, but if you think of where fair trade and ethical trade were 10 years ago and where we have got to now—and if you look at our growth trajectory, economists cannot believe it because they did not think it would work. All I can say is that we have grown it from a zero starting-point over 10 years, so there has been very high growth.

  Q236  Joan Ruddock: If the largest economists do not believe it, these companies themselves do not, I think, actually believe it because they are driving down our food prices all the time and putting pressure on our own farmers, which has become a major political issue in this country. That is the direction in which they are going.

  Mr Tucker: It is not systemic. We are trying to get consumers to be aware that it is not sustainable. Again, looking at meat, the downward pressure on meat, I contend, led to the kind of practices that led to BSE, which we paid for. We might have thought we were paying cheaply, but actually the real cost of food we will pay for in the end because it will have other impacts, whether a development impact, or lack of wealth creation. It will have an impact. It is true. It is as valid here as it is in developing countries; but they are just at different stages. It is important to know that, when you look theoretically at other positions.

  Q237  John Barrett: Much of what I will ask you relates to coffee. Many of the products have processing and packaging and distribution retailing sectors, but what the coffee grower receives is important. How do we make sure in relation to these ethically-traded products that the maximum is going back to those who have been involved at the early stage? For instance, I would argue that we need not pay any more for our supermarket price for coffee on the shelf for the coffee grower to get a fair deal for his coffee production; so the economics stand up quite easily. We are looking for a win for the consumer and a win for the producer but it is each stage of the process that has to be looked at. Is it trade agreements; is it manufacturing agreements; or is it labour laws that make sure that a fair deal for the product gets through in the end?

  Mr Tucker: All those things have a role to play. We have been dealing very pragmatically with this issue and there are a couple of things that are happening. We are subject to economic forces. In Latin America, for example, with fair trade working with farmers and developing capacity and with people trading in the market, as I said earlier, we are finding some skills coming up in those countries. Also, in Latin America there is growth in supermarkets happening now, and that is quite an interesting dynamic. For example in Brazil we have invested 12 million over five years to create a consumption culture in Brazil of coffee. This led to a market environment where you could produce coffee that works in that market, and then you have more chance to export—although they have not got that far yet. In Africa, for example, the consumer culture is pretty low so the idea of capital investment needed for a producing country, on the risk you will find the market here—a retailer who is going to take a market risk to be buying direct finished products from you—it is a big risk gap at the moment. I think there are other things that are stimulating consumer culture in some of these developing countries. There are issues about relative wealth and there is a package of activity around creating the supermarket culture and creating a culture involving coffee. In many countries where coffee is produced, local consumption is pretty poor-quality coffee because the best quality has been exported. There is a job to be done in creating demand and then raising the skill base to produce the kind of coffee we would buy regularly not buy once, with all that capital investment. There is some other economic activity we need to develop to be able to add value totally at the manufacturing end, at source. It is being explored in different countries at the moment.

  Q238  Mr Davies: Mr Tucker, in one sense I think you are confusing the undoubted benefits to your members of Fair Trade with the issue of whether or not you are maximising wealth creation and employment in aggregate.

  Mr Tucker: I would say that at the moment it probably looks that way. I am taking a longer-term view.

  Chairman: We could probably extend this session. The fact is, there has been a big response to what you do, and many of us would like to know, when I see a shirt for £4 in Tesco, should I buy it or not? Some of the things you have said about indicators and some of the evidence you said you would give in writing we will come to in our report because we are looking for measures that consumers can make a judgment about, and at the same time trying to raise everybody's share. I want to thank all three of you very much for coming along.





1   "Is it wrong to buy cheap clothes?", The Observer, 2 April 2006. Online at http://observer.guardian.co.uk/magazine/story/0,,1743042,00.html Back

2   Background papers submitted by the Ethical Trading Initiative: ETI: Members as at May 2006; The Base Code; and ETI Base Code Principles of Implementation. Not printed. Copies placed in the Library. Back


 
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